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Welcome to our annual Year in Preview special issue, which takes a forward-looking approach to identify the trends expected to impact all aspects of the life-sciences industry. We want to thank the almost 100 experts who took the time to raise their voice on the market forces they believe will impact discovery, development, pipelines, global strategies, regulatory, marketing, social media, sales, healthcare reform, and more.
Executives from Ernst & Young say the biggest change that the industry will face is just starting to play itself out: the pharmaceutical industry will soon find itself part of a fundamentally different healthcare ecosystem. They say new trends, combined with changes already taking place, will transform the industry from one that develops drugs to one that delivers…