A Surround Sound Perspective on Comparative Effectiveness


Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at

SKU: 2111. Category: .

Product Description

As the industry waits for the FDA’s implementation plan for comparative effectiveness research, the senior executives of The Core Nation (Core-Create/Brandkarma/Alpha & Omega) offer a multifaceted perspective on the brand implications of this new regulatory mandate.

According to the U.S. Department of Health and Human Services, comparative effectiveness is defined as “the conduct and synthesis of research comparing the benefits and harms of different interventions and strategies to prevent, diagnose, treat and monitor health conditions…