It’s no secret that the use of distance learning is on the rise. As the economy remains shaky and budgets remain tight, pharmaceutical company training departments are working diligently to squeeze every drop of value from each dollar they spend. Training teams know that distance learning can help them maximize the returns on their training investments, so there is no question that webinars, e-courses, CDs, podcasts, and printed modules will continue to play a major role in sales training curricula, even when the economy improves and budgets return to normal.
However, distance learning is not appropriate in all cases and can be counter-productive if not used properly. The benefits of distance learning do not come automatically, and training departments have learned as much through old fashioned trial and error.
This article outlines some of the key mistakes to avoid when developing distance learning programs, and it will give training departments some guidance on getting the most…
Garry O’Grady, Senior Vice President and General Manager, Pharmaceutical Institute