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PharmaTrax

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Product Description

Sales, Marketing, and R&D Trends Affecting the Healthcare Industry

Featured Briefs:

NestEggz Survey ­Suggests Patients Who Save on ­Prescriptions Take Their Medication
Sidebar:
Medication Compliance Stats

Pharmaceutical ­Packaging Market Expected to Grow

Study Links Patients’ Inability to ­Understand ­Medical ­Information To Poor Health Outcomes

African-American Healthcare in the Spotlight
Sidebar:
Survey of African-American Patients Reveals DTC Works

Online Advertising Shown to be Cost Effective to Driving Incremental Sales for Prescription Drugs

CRM Tools Cultivate Long-Term Relationships

Need to Share Patient Data Spurs Implementation of ­Electronic Health Records
Sidebar:
The Need to Share Patient Data

Follow up
Coshar Medical Inc., Lanhama, Md., is a multispecialty medical group dedicated to providing primary care
to its patients and the community it serves. The research arm conducts medical research outside of the traditional
academic setting and in partnership with other similar practices around the country. For more information, visit
cosharmedical.com.
Cutting Edge Information, Durham, N.C., is a business intelligence firm ­providing primary and secondary research reports on a wide range of business ­subjects. For more information, visit ­cuttingedgeinfo.com.
DoubleClick Inc., New York, is a provider of tools for advertisers, direct marketers, and Web publishers to plan, execute, and analyze their marketing ­programs. For more information, visit ­doubleclick.net.
Drug & Market Development ­Publications, Westborough, Mass., is part of Informa Group Plc. and publishes D&MD Newsletter and Bioprocess News, in addition to its line of D&MD Reports. For more information, visit ­drugandmarket.com.
Medical Records Institute, Newton, Mass., is committed to promoting the development and acceptance of ­electronic healthcare, and has pursued this mission on a national and international basis by hosting educational programs. For more information, visit medrecinst.com.
Nuvisio Corp., New York, enables ­companies to use the Internet to ­effectively advertise and promote their brands through proprietary technology that provides marketers with powerful tools to motivate consumer behavior, drive product trial and loyalty, and ­generate incremental sales. For more information, visit nuvisio.com.
Pfizer Inc., New York, discovers, ­develops, manufactures, and markets ­leading prescription medicines for humans and animals as well as consumer brands. For more information, visit pfizer.com.
RoperASW, New York, delivers timely, insightful market intelligence to optimize every aspect of a company’s performance. RoperASW is part of NOP World, a global group of high-growth marketing ­intelligence leaders. For more information, visit roperasw.com.
Snomed International, Northfield, Ill., a division of the College of American Pathologists, is committed to the excellence of patient care through the development of a scientifically validated reference terminology that enables clinicians, researchers, and patients to share common concepts worldwide, across clinical specialties and sites of care. For more information, visit snomed.org.

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