In 2009, a gazillion discussions, reports, and conference sessions centered on social media use in pharma marketing. Not everyone agrees on its value and its effectiveness as a tool to reach physicians and patients, but our experts say that in the future, social media in some shape or form will have a viable place at the marketing table.
According to Tony Chant, managing director at Eurocom Healthcare Communications, one of the reasons for an uptake in social media in the industry is cost savings. The industry needs to take advantage of the fast pace of development in digital and social media communications to reduce marketing costs, especially as more guidance and clarity on how to use these media develop, he says.
Social Media: Where The Consumers Are
The Digital Wave – Delivering Education and Services to Healthcare Providers
Converting Patient Satisfaction into Market Share
A Social Media Drawback: Adverse Reporting
Experts on this topic
Kelly Andrews. Director of Strategic Planning, MicroMass Communications Inc., a behavioral science-based marketing organization that provides communication strategies and solutions for the healthcare industry. For more information, visit micromass.com.
Greg Barrett. VP, Marketing, Daiichi Sankyo, Inc., part of Tokyo-based Daiichi Sankyo Co. Ltd., a global pharmaceutical company with a central focus in thrombotic disorders, malignant neoplasm, diabetes mellitus, and autoimmune disorders. For more information, visit daiichisankyo-us.com.
Nancy Beesley. Executive VP, Client Services, HC&B Healthcare Communications, an independent, full-service healthcare advertising agency. For more information, visit hcbhealth.com.
Tony Chant. Managing Director, Eurocom Healthcare Communications, an international alliance of independent agencies offering global brand teams integrated communications solutions. For more information, visit ec-hc.net.
Dave Chapman. Managing Partner, CommonHealth, a WPP company, is a network of highly specialized healthcare marketing companies, all aligned to build brands that dominate. For more information, visit commonhealth.com.
Patrick Collins. President, 5th Finger, a progressive mobile agency that designs and implements engaging brand interactions to reach on-the-go consumers. For more information, visit 5thfinger.com.
Nick Colucci. President, CEO, Publicis Healthcare Communications Group, a fully integrated division of Publicis Groupe SA. For more information, visit publicishealthcare.com.
Ben Currie. Director, Emerging Technologies, Purohit Navigation, an independent, full-service brand solutions company that navigates the full potential of small- to midsized specialty brands. For more information, visit purohitnavigation.com.
Jim Dayton. Emerging Media Director, Intouch Solutions, which offers strategic, cutting-edge interactive solutions for pharmaceutical companies that want to educate consumers, build communities, and ultimately allow patients and healthcare professionals to experience their products. For more information, visit intouchsol.com.
Michael J. Laferrera. Senior VP, Sales and Marketing, J. Knipper & Co. Inc., a provider of healthcare marketing solutions for direct marketing, sampling, compliance, information technology, and salesforce productivity. For more information, visit knipper.com.
Mike Myers. President, Palio, a full-service advertising and marketing firm serving primarily the pharmaceutical industry. For more information, visit palio.com.
Peter H. Nalen. President and CEO, Compass Healthcare Communications, an independent, full-service online marketing agency. For more information, visit compasshc.com.
Ken Ribotsky. President and Founder, The Core Nation Inc., a holding company created to leverage strategic talent and resources across the three agencies: Core-Create, Alpha & Omega Worldwide, and Brandkarma. For more information, visit thecorenation.com.
Alan Topin. President, Topin & Associates, a healthcare communications agency that specializes in strategic marketing for healthcare, medical, and pharmaceutical clients. For more information, visit topin.com or e-mail email@example.com.
Donna Wray. Management Advisor, TGaS Advisors, a provider of customized information for pharmaceutical companies that enables them to evaluate their commercial operations against industry benchmarks. For more information, visit tgas.com or e-mail firstname.lastname@example.org.