View on Distribution Channels
In an exclusive to PharmaVOICE, David Hileman, VP of RxCrossroads, discusses the changing dynamics of distribution channels and shortening the distance between manufacturer and patient.
More sophisticated products mean new and more elaborate distribution-support systems are needed to move the manufacturer closer to the patient.
Twenty-five years ago, distribution channels for pharmaceutical products were straightforward. Products moved directly from the manufacturer’s warehouse to the end user — a direct retail pharmacy account — or through a wholesale distributor. As time has marched on, manufacturers and products require much more complex and elaborate distribution support networks. The varying numbers of distribution channels available to manufacturers today grant them the power to alter the strategic placement of product, as external pressure points mandate…
Expert on this Topic
David Hileman, VP, RxCrossroads