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Brave New Digital World

$30.00

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Product Description

Patients and physicians are migrating in droves toward Web- and mobile-based healthcare solutions. The overall number of e-health consumers who go online for health and medical information is steadily increasing; this market now stands at 157.5 million consumers.
The latest version of Manhattan Research’s Cybercitizen Health study notes that since 2005, the number of patients using the Internet to research prescription drug information has doubled to 102.3 million.
Similarly, the overall number of e-health consumers who go online for any health and medical information has also grown significantly over the past four years; this market now stands at 157.5 million consumers, or 1.6 times the number of e-health consumers in 2005.
The Cybercitizen Health study has found that the major theme of the digital health landscape over the past four years is the increasing diversity of the overall patient media mix. Health-related social media, in particular, has flourished in recent years with the increased popularity of online patient communities, social networking…

Sidebars:
Web Remains Key Element of Marketing Strategy
Recommendations for Advancing Health Information Exchange
ViewPoint

Thought Leaders
Mark Bard. President, Manhattan Research, a Decision Resources Inc. company that offers market research and advisory ­services focused on the digital trends shaping the future of consumer and physician marketing. For more information, visit ­manhattanresearch.com.
Greg Barrett. VP, Marketing, Daiichi Sankyo Inc., the U.S. ­subsidiary of Tokyo-based Daiichi Sankyo Co. Ltd., a global ­pharmaceutical company engaged in research and development in ­cardiovascular disease, as well as in the areas of infectious diseases, ­cancer, bone and joint diseases, and immune disorders. For more ­information, visit dsi.com.
Dr. Andrée Bates. President, Eularis, a provider of market research and consulting services to the pharmaceutical industry. For more information, visit eularis.com.
Jennifer Covich. Chief Operating Officer and Interim CEO, eHealth Initiative (eHI), an independent, nonprofit organization focused on driving improvements in the quality, safety, and efficiency of ­healthcare through information and information technology. For more information, visit ehealthinitiative.org.
Glenn Gormley. President, Daiichi Sankyo Pharma ­Development, the product development arm of Daiichi Sankyo Inc., the U.S. subsidiary of Tokyo-based Daiichi Sankyo Co. Ltd., a global ­pharmaceutical company engaged in research and development in ­cardiovascular disease, as well as in the areas of infectious diseases, cancer, bone and joint diseases, and immune disorders. For more information, visit dsi.com.
Monique Levy. Senior Director of Research, Manhattan Research, a Decision Resources Inc. company that offers market research and advisory services focused on the digital trends shaping the future of consumer and physician marketing. For more information, visit ­manhattanresearch.com.
John Mangano. VP of Marketing Solutions, comScore Inc., a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, visit comscore.com.
Richard Perkins. President, eClinical Forum, a nonprofit ­association of representatives from pharmaceutical and allied industries with the goal of exchanging the practical information, approach, and learning experiences required to maximize the success of e-clinical ­initiatives. For more information, visit eclinicalforum.org.

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