Chris Snell — Enjoying the Ride


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Many dream of forming their own business, one that would blossom into a highly successful company without losing sight of its vivacity. Chris Snell — president of creative services at inChord Communications Inc., and a founding partner of Gerbig, Snell/Weisheimer &?Associates, now a division of inChord — is one of those rare individuals who can revel in realizing that dream.
From the start, Mr. Snell and his original business partners, Bob Gerbig and Rick Weisheimer, sought to be an independent voice, to have control over their destiny. Their goal was to create an agency that was productive and professional in its approach, but also a fun place to work. “When my partners and I founded GSW 25 years ago, we created a unique culture that is friendly and pretty laid back, and yet very results oriented,” Mr. Snell says.
The laid-back attitude is apparent in the way Mr. Snell conducts his life, both inside and outside the office, from riding a Harley-Davidson motorcycle in his free time, to sharing his office with Cleo, a four-month-old Jack Russell puppy, which is named…

Blazing a trail
Navigating a long and winding road

Expert on this topic
Chris Snell
, President of Creative Services at inChord Communications Inc.