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Product Description

Sales, Marketing, and R&D Trends Affecting the Healthcare Industry

Featured Briefs:

$7 Billion in ­revenue predicted for Advanced ­­Drug-Delivery Systems by 2005

Physicians Rate Pharmaceutical Companies that Best Support Their Needs

Off-label use of antipsychotic drugs to drive market growth

Public health overlooked in debate on DTC advertising
consumer response to dtc advertising

Medical management evolving to targeted, Hands-On Approach

New Medicare drug Discount Card Plan unveiled
Utilization Management: A Necessary Tool

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Decision Resources Inc., Waltham, Mass., is a world leader in pharmaceutical research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets. For more information, visit
Health Products Research, Whitehouse, N.J., provides the pharmaceutical industry with consulting services, including market research, promotion analyses, market segmentation, strategic planning, salesforce deployment, and call planning. HPR is a division of New York City-based Ventiv Health Inc. For more information, visit
Kalorama Information LLC, a division of based in New York, supplies market research to the life-sciences industry. For more information, visit
Medicare, Washington, D.C., is administered by the Centers for Medicare & Medicaid Services. Medicare is the nation’s largest health-insurance program, covering 39 million Americans. For more information, visit
Prevention Magazine, is a division of Emmaus, Pa.-based Rodale, a leading publisher of information on healthy, active lifestyles. For more information, visit
URAC, Washington, D.C., also known as the American Accreditation HealthCare Commission, is a non-profit organization set up to establish standards for the healthcare industry. For more information, visit