Sales, Marketing, and R&D Trends Affecting the Healthcare Industry
$7 Billion in revenue predicted for Advanced Drug-Delivery Systems by 2005
Physicians Rate Pharmaceutical Companies that Best Support Their Needs
Off-label use of antipsychotic drugs to drive market growth
Public health overlooked in debate on DTC advertising
consumer response to dtc advertising
Medical management evolving to targeted, Hands-On Approach
New Medicare drug Discount Card Plan unveiled
Utilization Management: A Necessary Tool
Decision Resources Inc., Waltham, Mass., is a world leader in pharmaceutical research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets. For more information, visit dresources.com.
Health Products Research, Whitehouse, N.J., provides the pharmaceutical industry with consulting services, including market research, promotion analyses, market segmentation, strategic planning, salesforce deployment, and call planning. HPR is a division of New York City-based Ventiv Health Inc. For more information, visit ventiv.com.
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URAC, Washington, D.C., also known as the American Accreditation HealthCare Commission, is a non-profit organization set up to establish standards for the healthcare industry. For more information, visit urac.org.