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PharmaTrax

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Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Sales, Marketing, and R&D Trends Affecting the Healthcare Industry

Featured Briefs:

$7 Billion in ­revenue predicted for Advanced ­­Drug-Delivery Systems by 2005

Sidebar:
Physicians Rate Pharmaceutical Companies that Best Support Their Needs

Off-label use of antipsychotic drugs to drive market growth

Public health overlooked in debate on DTC advertising
Sidebar:
consumer response to dtc advertising

Medical management evolving to targeted, Hands-On Approach

New Medicare drug Discount Card Plan unveiled
Sidebar:
Utilization Management: A Necessary Tool

Follow up
Decision Resources Inc., Waltham, Mass., is a world leader in pharmaceutical research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets. For more information, visit dresources.com.
Health Products Research, Whitehouse, N.J., provides the pharmaceutical industry with consulting services, including market research, promotion analyses, market segmentation, strategic planning, salesforce deployment, and call planning. HPR is a division of New York City-based Ventiv Health Inc. For more information, visit ventiv.com.
Kalorama Information LLC, a division of MarketResearch.com based in New York, supplies market research to the life-sciences industry. For more information, visit MarketResearch.com.
Medicare, Washington, D.C., is administered by the Centers for Medicare & Medicaid Services. Medicare is the nation’s largest health-insurance program, covering 39 million Americans. For more information, visit Medicare.gov.
Prevention Magazine, is a division of Emmaus, Pa.-based Rodale, a leading publisher of information on healthy, active lifestyles. For more information, visit prevention.com.
URAC, Washington, D.C., also known as the American Accreditation HealthCare Commission, is a non-profit organization set up to establish standards for the healthcare industry. For more information, visit urac.org.

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