For Art’s Sake


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Product Description

This clever and impactful ad, created by the Australian advertising agency, CWFS, moves away from the standard “slice-of-life” photography of many of today’s ads. Because the agency used such a powerful image, the accompanying copy was simple and to the point.
This teaser ad for Bayer’s cholesterol treatment, Lipobay, also was an award winner, garnering a Gold Medal from the Rx Club in 1999. The Rx Club, which is based in New York, selects winners based on creative aspects of pharmaceutical product advertising and promotion.

Contributed by Rob Rogers, Chief Creative Officer, Grey Healthcare Group, a full-service healthcare advertising agency located in New?York, says this ad cuts through the  fat to quickly communicate the message in a fresh and interesting way.

I remember the first time I saw this ad whilst still working in Sydney. It caused plenty of ­discussion. Great work connects, and does it quickly. I wish I’d done this one. Having been in healthcare for plenty of years, I’ve seen my share of dissection, so let’s take a crack at pulling this ad…