What’s on your mind: Opinions


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Product Description

Is physician profiling on its way out?

In the March 2002 issue, PharmaVOICE asked readers how proposed AMA ­guidelines, which would limit the use of physician prescribing profiles by ­pharmaceutical companies, would impact their marketing, research, and sales efforts?

Online Responses

Platform Data
Terry Nugent, Director of Marketing, Medical Marketing Service Inc. (MMS)

Education At Risk
Art Kolodkin
, Senior VP, Business Development, Network for Continuing Medical Education

A Strategic Struggle
Neil H. Gray
, Consultant, Healthcare Trends and Strategies

Off Target
Trevor Deal
, Sr. National Accounts Manager, Annals of Long Term Care

Loss of Control
Tony Goosmann
, Executive VP, Williams-Labadie

A Warranted Concern
Chris Duncan
, MBA, Marketing manager, Vical Inc.