Raise your voice: Letters


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Raising the Cost of Doing Business

Pricing: At What Cost
Thomas T. Nagle, Ph.D., Chairman, Strategic Pricing Group Inc.

Pushing the Creative Envelope
Michael Matin, Director of Marketing, Schering-Plough Corp

John J. Nosta, Managing Partner, MDC

Moving Beyond the Click
Alan Heim, VP Client Services, Lathian Systems Inc.