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PharmaTrax

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Product Description

Sales, Marketing, and R&D Trends Affecting the Healthcare Industry

Featured Briefs:

Approval of Innovative Drugs Increase in 2003
Sidebar: Drug and Biologic Approvals, Reductions in Review Time in 2003

Study Finds 3-D Models Outperform Brochure, Poster, and Audiovisual Presentations
Sidebars: 3-D Models Rank No. 1 as Promotional Educational Tool
Web-based Tools to be Key in Marketing Efforts in 2004

Tufts Study Reports R&D Efficiency and Productivity Key Focus for Pharma and Biotech in 2004
Sidebar: Cutting Development Time and Unpromosing Programs Will Help Improve R&D Returns

Follow Up
ePharmaceuticals, Philadelphia, developed by Medical Broadcasting Company, is a provider of optimized news and intelligence that helps executives and teams at pharmaceutical and healthcare organizations make better business decisions. For more information, visit aboutepharm.com.
Food and Drug Administration, Rockville, Md., promotes and protects the public health by helping safe and effective products reach the market in a timely way and monitors products for continued safety after they are in use. For more information, visit fda.gov.
The Tufts Center for the Study of Drug Development, Boston, is located at Tufts University and provides strategic information to help drug developers, regulators, and policy makers improve the quality and efficiency of pharmaceutical development, review, and utilization. For more information, visit csdd.tufts.edu.
Winsby Inc., Lake Forest, Ill., is a market-research firm that specializes in developing sales and marketing programs, based on customer expectations and desires, which are discovered through independent research. For more information, visit winsbyinc.com.

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