Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Adult ADD (Strattera)
Contributed by Steve Hamburg, Executive VP and Chief Creative Officer, Nelson Communications
Creatives generally abhor rules. But here’s a rule for creative work that I think most of us would subscribe to: it’s better to show it than to say it.
As a writer, I’d be the last one to de-emphasize the power of words in advertising. Words are the main carriers of message and meaning and, used skillfully, can do magical and wondrous things in their own right…