Creating Value through Personalized Medicine


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The era of traditional blockbuster pharmaceutical products, experts agree, is probably gone. Companies will have to develop a new model for success, one that focuses on targeted therapies for those patients most likely to respond. This will require all stakeholders — bio/pharmaceutical companies, device manufacturers, regulators, policymakers, physicians, consumers, payers, and partners — to work together in a way previously not seen and share information about biomarkers, genomic data, predictive toxicology, and serious adverse events.
Those bio/pharmaceutical companies that are willing to take the risk to adopt a personalized medicine strategy will be the ones that succeed in the future. While the risk that personalized medicine will stratify patients and markets is very real, so too is the value such products will provide to pharmaceutical companies and their…

Benefits of Personalized Medicine
The Market for Biomarkers
Key Terms
Stakeholder Implications
Personalized Medicine in Action

Experts on this topic
Vijay Aggarwal, Ph.D. CEO, Aureon Laboratories, a life-sciences company that provides tools dedicated to enabling the advancement of predictive and personalized cancer treatment. For more information, visit
Stan Bernard, M.D. President, Bernard Associates LLC, a pharmaceutical and healthcare management consulting firm. For more information, visit Dr. Bernard can be reached at
LingSing Chen, Ph.D. VP of Translational Medicine Research, QPS, a global GLP/GCP-compliant contract research laboratory supporting drug discovery and development. For more information, visit
Anthony T. Everhart, M.D. Director, Medical Monitoring, Americas, Chiltern, a global contract research organization with experience conducting and staffing international Phase I to Phase IV clinical trials. For more information, visit Dr. Everhart can be reached at
Gary Kurtzman, M.D. Managing Director in the Life Sciences Group, Safeguard Scientifics Inc., which provides capital, as well as a range of strategic, operational, and management resources. For more information, visit Dr. Kurtzman can be reached at
Husseini K. Manji, M.D. VP, CNS and Pain, Johnson & Johnson Pharmaceutical Research & Development, which brings innovative ideas, products, and services to advance the health and well-being of people. For more information, visit
Thomas Metcalfe. Head, Personalized Healthcare Portfolio, Roche, which provides innovative products and services that address prevention, diagnosis, and treatment of diseases. For more information, visit
Alan Minsk. Partner and Leader of the Food & Drug Practice, Arnall Golden Gregory LLP, a law firm. For more information, visit Mr. Minsk can be reached at
Raaj Trivedi. VP of Marketing, Clarient Inc., which provides technologies and services for the characterization, assessment, and treatment of cancer. For more information, visit Mr. Trivedi can be reached at
Vance Vanier, M.D. Chief Medical Officer, Navigenics, a personal genomics testing company. For more information, visit