Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Kaiser Permanente: Corporate Identity
Contributed by Steve Coldiron, Principle and Creative Director, Jocoto Advertising Inc.
Sympathetic, supportive, optimistic, passionate, spiritual — do these words describe your HMO? Let’s face it, in a brand-driven world, health maintenance organizations don’t have a very positive brand image. While many sectors of the healthcare market have long realized the value of image building, most HMOs do little to define themselves…
Contributed by James McGuire, VP, Creative Director, Williams-Labadie
It is a biting and fitting irony that a campaign for a schizophrenia treatment should be so single-minded.
This impressive series of ads for Risperdal succeeds because it does one thing well, and one thing only. There are no shiny, happy people feeling better from whatever might ail them. Instead, we are treated to a startlingly horrific vision of the profound suffering caused by schizophrenia…