Placeholder

Independent agencies

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 1543. Category: .

Product Description

To paraphrase Mark Twain, reports of their death have been greatly exaggerated. Independent agencies are  a viable strategic and creative option for many healthcare clients.
True, the number of independent agencies has dwindled over the past few years; many making the strategic decision to join a network conglomerate. However, just as fast, new independent agencies are springing forth. Admittedly, there are many advantages to belonging to an agency network: access to resources, from both a financial and capability standpoint; global access stemming from worldwide sister agency affiliates; and operating under…

Sidebar:
Going the network route
In Harmony

Taking a Creative Chance
Outside Opinions

Experts on this topic
Gil Bashe CEO, Health!Quest Global Communication Partners, Metuchen, N.J.; Health!Quest is a global communications network
Reggie Bowerman. Director, Marketing, MGI Pharma Inc., Bloomington, Minn.; MGI Pharma is a pharmaceutical company
Yvonne D’Amelio. Principal and Chief Financial Officer, Vox Medica Inc., Philadelphia; Vox Medica is an independent healthcare communications company
Bob Finkel. Principal and Chief Creative Officer, Kane and Finkel Healthcare Communications, San Francisco; Kane and Finkel is an independent healthcare advertising agency
Ed Goble. Chairman, CEO, and Founder, Goble & Associates Inc., Chicago; Goble & Associates is an independent healthcare advertising agency
Nina Goodheart. President, Dudnyk Healthcare Group, Horsham, Pa.; Dudnyk is an independent healthcare advertising agency
Susan Hempstead. Principal, Stratagem Healthcare Communications LLC, San Francisco; Stratagem is an independent healthcare advertising agency
John Kane. Principal and Managing Director, Kane and Finkel Healthcare Communications, San Francisco; Kane and Finkel is an independent healthcare advertising agency
Joe Kuchta. President, Goble & Associates Inc., Chicago; Goble & Associates is an independent healthcare advertising agency
Bruce Lehman. President and CEO, Lehman Millet Inc., Boston; Lehman Millet is part of the Health!Quest Global Communication Partners’ network of companies
Jack McBride. Managing Director, McBride & Associates, Modesto, Calif.; McBride & Associates provides counsel in the
evaluation, selection, compensation, and management of advertising agencies
Rod Mehling. President, Catalyst Communications Inc., South Plainfield, N.J.; Catalyst is an independent healthcare
advertising agency
Susan Miller. Partner, The Cement Works, New York; The Cement Works is an independent healthcare advertising agency
Bob Muratore. President and CEO of KPR, New York; KPR is a healthcare advertising agency, which belongs to the Omnicom Group of Companies
David Nakamura. CEO, Natrel Communications Inc., Parsippany, N.J.; Natrel is an independent healthcare advertising agency
Ned Newland. Founder, President, and CEO, Edward Newland Associates Inc., Shrewsbury, N.J.; Newland is an independent healthcare advertising agency
Don Phillips. Principal and President, Ted Thomas Associates, a unit of Vox Medica Inc., Philadelphia; Vox Medica is an independent healthcare communications company
Joe Pugliese. VP and General Manager, North American Sales, Aventis Behring, LLC, King of Prussia, Pa.; Aventis Behring is a global leader in the therapeutic protein industry
Ahnal Purohit, Ph.D. President and CEO, Donahoe Purohit Miller Inc., Chicago; Donahoe Purohit Miller is an independent healthcare advertising agency
Ken Ribotsky. President and CEO, Ribotsky Worldwide Inc., Somerset, N.J.; Ribotsky is an independent healthcare advertising agency
Mike Scott. Principal and Executive VP, new ventures, Vox Medica Inc., Philadelphia;  Vox Medica is an independent healthcare communications company
Ken Stevens. President and Chief Operating Officer, inChord Communications Inc., Westerville, Ohio; inChord is a global marketing group that includes Gerbig, Snell/Weisheimer & Associates, an independent healthcare advertising agency
Rita Sweeney. President and Chief Operating Officer, Dorland Sweeney Jones, Philadelphia; Dorland Sweeney Jones is an independent healthcare advertising agency
Alan Topin. President, Topin & Associates Inc., Chicago; Topin is an independent healthcare advertising agency
Allan Trent. President and Chief Operating Officer, Natrel Communications Inc., Parsippany, N.J. ; Natrel is an
independent healthcare ad agency
Blane Walter. Chairman and CEO, inChord Communications Inc., Westerville, Ohio; inChord is a global marketing group that includes Gerbig, Snell/Weisheimer & Associates, an independent healthcare advertising agency
Dave Winigrad. President, The Hal Lewis Group Inc., Philadelphia; Hal Lewis is an independent healthcare ad agency

FEEDBACK