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PharmaTrax

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Product Description

Sales, Marketing, and R&D Trends Affecting the Healthcare Industry

Featured Briefs:

Drug Delivery’s rise challenges Big Pharma’s Dominance

Sidebar:
The worldwide market for oral drug delivery systems

Pharma Sales Reps: Learning from the leader

Sidebar:
Tips for Developing Winning Relationships

Consumers Want search engines that Lead to Quality Health Websites

Sidebar:
Health Website accreditation standards address

Genetics in Drug R&D: huge rewards, high risk

E-Health paradox: It’s Harder to Reach Patients Online Than to Have an Effect on Them

Sidebars:
Discovery and Development
Patient’s internet behavior makes them difficult to reach online
The impact of e-health information on patients and physicians
Percentage of respondents contacting a doctor as a direct result of viewing a DTC ad
Advertising awareness of dtc: all conditions june 1996 to june 2001

Empowered Patients Are taking charge and Getting Involved

Consumer Pharmacy Purchasing Patterns

Sidebars:
Where should the drug store of the future be located?
Which type of pharmacy offers the best service?

Electronic data capture Market Cited for Growth

Primary-care Physicians Will Initially Remain loyal to prozac

COX-2 Inhibitors to Propel Pain Market to $30 billion by 2007

Follow up
AmeriSource Health Corp. is a distributor of pharmaceutical and related healthcare products and services, based in Valley Forge, Pa., and a provider of pharmaceuticals to the acute care/health systems market. For more information, visit amerisource.com.
Best Practices LLC, based in Chapel Hill, N.C., conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics, and winning strategies of world-class companies. For more information, call 919-403-0251 or visit best-in-class.com/bpp.htm.
The Boston Consulting Group is a general management consulting firm based in Boston that works with companies in every major industry and global market to develop and implement strategies for competitive success. For more information, visit bcg.com.
CB Technologies Inc., Philadelphia, is a provider of electronic clinical intelligence tools and services for the life-science industries. For more information, visit cbtech.com.
Decision Resources Inc., Waltham, Mass., provides primary and secondary research publications, multi-client advisory services, and customized consulting. For more information, visit dresources.com.
Euro RSCG worldwide,  is a global advertising network of 221 agencies located in 75 countries throughout Europe, North America, Latin America, Asia Pacific, and the Middle East. For more information, visit eurorscg.com.
Front Line Strategic Management Consulting Inc. is an international consulting company based in Foster City, Calif. For more information call Rob Ellis at 650-525-1500, ext. 123.
Frost & Sullivan is an international strategic marketing consulting and training company based in San Jose, Calif. For more information, visit frost.com.
Harris Interactive is a worldwide market research, polling, and consulting firm based in Rochester, N.Y. For more information, visit harrisinteractive.com.
Kalorama Information, New York, is a division of MarketResearch.com that supplies the latest in market research for the life-science industries. For more information, visit marketresearch.com.
NOP World, United Business Media, is a market research agency. For more information, visit nopworld.com.
URAC is a nonprofit, health-focused organization and a leader in the accreditation of managed-care and specialty organizations based in Washington, D.C.  For more information, call 202-216-9010 or visit urac.org.

 

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