All too often we hear what’s wrong with our industry — drug prices are too high, companies aren’t transparent enough, the FDA’s review of drug safety data is subpar, and so on. Rarely publicized are the good works that companies, no less members of the healthcare industry, do for the greater good. We had the pleasure of bringing some of these stories to you last year (see the May 2008 and June 2008 issues). This month’s special feature focuses on individual feats of heroism, and make no mistake these individuals are heroes. They sacrifice what little personal time they have, solicit resources, and organize events to improve the lives of people in need. Some of the individual stories in this issue are the result of personal tragedies that prompted our champions to shoulder the mantle of responsibility, while others took charge because they were moved by those less fortunate. But all agree: it’s the right thing to do.