Doctors’ Choice Awards


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The doctors’ choice awards, an annual study conducted by the Association of Medical Media, researched physicians’ attitudes toward product advertising via a Web-based study of 327 ads from the 200 most widely advertised products in 2007.  This year 5,742 physicians responded with their preferences in medical journal messages.
This is the sixth year of The Doctors’ Choice research into physician attitudes toward medical journal advertisements. Awards were made in 13 product categories, in four page-unit categories, and for the highest scoring…