This special Year in Preview issue provides insights into the trends that will impact the industry in the coming year and beyond. Below are some highlights from the sectors covered in the following pages.
Focus on Specialty Markets
David Avitabile, President, JFK Communications Inc.
Welcome to the Party
Dan Berman, CEO, PharmaCentra LLC
Richard Gliklich, M.D., CEO, Outcome
Assessing the Value of Medicines
David Harrell, President and CEO, OptimizeRx
Nicholas Landekic, President ,CEO, and Founder, PolyMedix Inc.
A Specialist Role
Beth A. Price, Executive VP, The Medical Affairs Company
Improving the Dialogue
Tammy Smalls, Senior Director Consumer Marketing, AstraZeneca
A Different Kind of Hybrid
Robin Winter-Sperry, M.D. , President and CEO, Science Oriented Solutions and Scientific Advantage LLC