Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Contributed by Dorene Weisenstein, Executive VP/Creative Supervisor, Ribotsky Worldwide Inc.
Men, watch out. The water drop torture can come to your town. And if it does, well, just scream — Abbott! This team of creatives at Sudler & Hennessey Milan sure know how to hit a man where it hurts, or where it might start to hurt. They really didn’t have to say benign prostatic hypertrophy. Their simple yet striking, bold yet elegant graphic execution says it all. With just enough “yikes” to grab our attention…