With responsibilities ranging from marketing, branding, manufacturing, clinical affairs, regulatory issues, and life-cycle management, the product manager now needs to be involved in all the stages of the drug’s evolution.
As resources are stretched and the competitive marketplace grows increasingly more crowded, the role of the product manager is evolving to transcend all company divisions…
Experts on this Topic
Jeffrey Aronin. Founder and President, Ovation Pharmaceuticals Inc., Deerfield, Ill.; Ovation is a specialty pharmaceutical company that acquires and markets underpromoted branded pharmaceutical products and promising late-stage development products. For more information, visit ovationpharma.com.
Lance Colwell. Associate Director, Marketing Department, Purdue Pharma L.P., Stamford, Conn.; Purdue Pharma and its independent U.S. associated companies are known for their pioneering research on a principal cause of human suffering: persistent pain. For more information, visit pharma.com.
Rich Levy. President, HealthSTAR Advertising Inc., Woodbridge, N.J.; HealthStar is a healthcare marketing network. For more information, visit healthstarcom.com.
Matthew P. Simonian. Senior Product Manager, CNS, UCB Pharma Inc., Smyrna, Ga.; UCB Pharma is the North American subsidiary of the global research-based pharmaceutical sector of UCB SA located in Brussels,Belgium, and is dedicated to the development and commercialization of innovative pharmaceutical products for the treatment of neurological diseases and allergy-asthma. For more information, visit ucb-pharma.com.