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Net Returns — An Integrated Approach to Marketing

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

    Pharmaceutical companies are learning that the power of the Internet cannot be ignored. About 6 million Americans go online for medical advice on a typical day, more people than actually visit health professionals, according to figures provided by the American Medical Association and The Pew Internet & American Life Project.
    And the trend is toward increased Internet usage. According to Manhattan Research LLC, the population of consumers seeking drug information online surged ahead in 2002, with 24.7 million consumers stating that they have searched for drug information online in the past three months. The dramatic increase is being driven in part by the growing number of online resources, and DTC advertising, such as television and print, which is driving consumers to the Web for more information.
    “The Internet is meeting needs that are not being met by traditional resources, such as print, TV, friends, family, physicians, and pharmacists,” says Mark R. Bard, president of Manhattan Research. “The Internet fills a void that none of these other channels have been able to meet as far as providing fast access to very targeted information…

Sidebars:
Internet Healthcare Statistics
Have Requested a Branded Rx from their Physician
Ad Expenditures by Media

Experts on this Topic
Mark R. Bard. President, Manhattan Research LLC, New York; Manhattan Research is a marketing information and services firm that helps healthcare and life-sciences organizations adapt, prosper, and exploit opportunities in the networked economy. For more information, visit manhattanresearch.com.
Rich Benci. President, RealAge Inc., San Diego; RealAge is a direct-to-consumer marketing company providing consumer healthcare information and personalized healthcare solutions. For more information, visit realage.com.
Carolyn Clark. Senior Analyst, Nielsen/Net Ratings, New York; Nielsen/Net Ratings services are offered in partnership with Nielsen Media Research and ACNielsen and provide information about how people use the Internet. For more information, visit  nielsen-netratings.com.
Eric Hanson.  VP, Director, Strategic Solutions Group, Thomson Physicians World, Secaucus, N.J.; Thomson Physicians World develops advanced medical-education programs to help healthcare professionals understand and apply the latest medical advances. For more information, visit physiciansworld.com.
Jim Hathaway. VP, Market Development, Grafica Group, Chester, N.J.; Grafica is a full-service eCRM (enterprise customer relationship management) advertising agency dedicated to helping clients realize the full revenue potential of their customers throughout their lifecycle — acquisition, retention, cross sell/upsell, and winback. For more information, visit grafica.com.
Fred King. CEO, SoftWatch Inc., New York; SoftWatch is a provider of enterprise-wide Internet relationship management solutions and services for the global health and life-sciences industry. For more information, visit softwatch.com.
Karen Kuller. Head of Marketing, SoftWatch Inc., New York; SoftWatch is a provider of enterprise-wide Internet relationship management solutions and services for the global health and life-sciences industry. For more information, visit softwatch.com.
Doug Knopper. VP, General Manager, Online Advertising Solutions, DoubleClick, New York; DoubleClick is a leading provider of tools for advertisers, director marketers, and Web publishers to plan, execute, and analyze their marketing programs. For more information, visit doubleclick.net.
Jules Korzeniowski. General Manager, The Conectics Group, Parsippany, N.J.; The Conectics Group, a CommonHealth company, provides healthcare research, planning, development, and media services. For more information, visit commonhealth.com.
Lee Mikles. Co-Founder and Chief Innovation Officer, Insight Interactive Group, Philadelphia; Insight Interactive Group is an end-to-end marketing company, integrating all of the elements needed to conceive, launch, promote, and maintain a successful interactive marketing strategy. For more information, visit insight-interactive.com.
Nick Nyhan. President, Dynamic Logic, New York, Dynamic Logic is an online research company specializing in marketing effectiveness. For more information, visit dynamiclogic.com.
John Racik. President and CEO, Blue Diesel, Westerville, Ohio; Blue Diesel, an inChord company, is an interactive agency dedicated to providing solutions that integrate form and function. For more information, visit bluediesel.com.
John Read. Director of Planning, The Conectics Group, Parsippany, N.J.; The Conectics Group, a CommonHealth company, provides healthcare research, planning, development, and media services. For more information, visit commonhealth.com.
David Reim. Founder and CEO, SimStar Internet Solutions, Princeton, N.J.; SimStar is a provider of behavior-based Internet solutions that enhance the success of pharmaceutical companies and strengthen the relationships with their customers.
For more information, visit simstar.com.
Karen Warth. Co-founder and chief innovation, Insight Interactive Group, Philadelphia; Insight Interactive is an end-to-end marketing company, integrating all of the elements needed to conceive, launch, promote, and maintain a successful interactive marketing strategy. For more information, visit insight-interactive.com.

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