Table of Contents


Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at

Product Description

On the Cover

Creating Effective Outsourcing Partnerships
Pharmaceutical companies are adopting a more strategic approach to the outsourcing of clinical- research services. They are now looking for research and development partners rather than outsourcing vendors.


Coaching: Developing a Playbook for Sales Rep Success
Managing human and financial resources can challenge sales managers. With coaching, managers can develop a top-notch sales team.

The Medical Affairs-Marketing Connection
A changing regulatory environment is forcing better collaboration between medical affairs and marketing in pharmaceutical companies.

Product Managers: CEO for a Brand
With responsibilities ranging from marketing, branding, manufacturing, clinical affairs, regulatory, and life-cycle management, product managers need to be involved with all stages of a drug’s development.

Systems Marketing: A Paradigm Shift in Pharmaceutical Marketing Strategy
The opportunity for breakout returns from pharmaceutical marketing won’t come from tweaking the margins and incremental adoptions. The real shift will come from re-imagining what it means to market. John Singer, principal of Blue Spoon Consulting, addresses systems marketing and the need for a new marketing paradigm.

A Face in the Crowd: Carrying the Bag with “Pat”
With limited access, the average pharmaceutical sales rep is just another face in the crowd. PharmaVOICE talks with “Pat,” an anonymous sales rep with a top 10 pharma company who faces a multitude of daily challenges to get the company’s message out.

In Every Issue

Letter from the Editor

Raise Your Voice: Letters


For Art’s Sake
A Creative Review by the Experts

Mark Levine talks about the need for an outsourcing industry association.

Sales, Marketing, and R&D Trends from Industry Analysts

On The Calendar
Industry Events

What’s New
New Healthcare-related Products, Services, and Companies

New Electronic and Web-based Applications, Sites, and Technologies

Talent Pool
Executive Appointments and Promotions