On the Cover
Creating Effective Outsourcing Partnerships
Pharmaceutical companies are adopting a more strategic approach to the outsourcing of clinical- research services. They are now looking for research and development partners rather than outsourcing vendors.
Coaching: Developing a Playbook for Sales Rep Success
Managing human and financial resources can challenge sales managers. With coaching, managers can develop a top-notch sales team.
The Medical Affairs-Marketing Connection
A changing regulatory environment is forcing better collaboration between medical affairs and marketing in pharmaceutical companies.
Product Managers: CEO for a Brand
With responsibilities ranging from marketing, branding, manufacturing, clinical affairs, regulatory, and life-cycle management, product managers need to be involved with all stages of a drug’s development.
Systems Marketing: A Paradigm Shift in Pharmaceutical Marketing Strategy
The opportunity for breakout returns from pharmaceutical marketing won’t come from tweaking the margins and incremental adoptions. The real shift will come from re-imagining what it means to market. John Singer, principal of Blue Spoon Consulting, addresses systems marketing and the need for a new marketing paradigm.
A Face in the Crowd: Carrying the Bag with “Pat”
With limited access, the average pharmaceutical sales rep is just another face in the crowd. PharmaVOICE talks with “Pat,” an anonymous sales rep with a top 10 pharma company who faces a multitude of daily challenges to get the company’s message out.
In Every Issue
Letter from the Editor
Raise Your Voice: Letters
For Art’s Sake
A Creative Review by the Experts
Mark Levine talks about the need for an outsourcing industry association.
Sales, Marketing, and R&D Trends from Industry Analysts
On The Calendar
New Healthcare-related Products, Services, and Companies
New Electronic and Web-based Applications, Sites, and Technologies
Executive Appointments and Promotions