Six Critical Steps to Securing Formulary Placement
Contributed by John Seman, President and CEO, HealthBridge Reimbursement and Product Support Inc.
When launching a new product, marketers tend to focus on core audiences such as the physician and the patient, and on the clinical aspects of the drug, highlighting safety and clinical effectiveness. These factors are essential to a successful launch, but there are two additional factors that are rapidly growing in importance. The first is assessing and understanding the attitudes of payers, and the second is focusing not only on the clinical effectiveness, but also on the…