Common to many nonprofits is the development of national public-education initiatives or campaigns to enhance awareness about particular health issues. Often, these campaigns are supported by educational grants from pharmaceutical companies. Partnerships with nonprofits are important to pharmaceutical companies for many reasons, including providing “third-party credibility” and access to target audiences. Having worked on a number of such programs and having observed the work of others, it has become clear that there are essential components for making campaigns successful.
The National Women’s Health Resource Center Inc. has identified the Ten Commandments of Public-Education Initiatives. Being attentive to these Ten Commandments by both the nonprofit and pharmaceutical company will enhance the likelihood of having a successful campaign.
Putting the Commandments Into Practice
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Amy Niles, President and CEO, National Women’s Health Resource Center Inc.