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Product Description

    For many pharmaceutical marketers, the excitement of launching a brand Website is short lived. Everything that seemed so perfect, from the creative concept to the graphics and content, quickly comes under suspicion when monthly reports show little return for their investment. It’s a frustrating scenario, to say the least.
    Savvy marketers, wanting to get to the bottom of the problem, conduct their own research, going to a favorite search engine and entering the brand name or indication as a search term. At this point, frustration turns to anger when the site doesn’t show up anywhere in the initial search results. Or, worse yet, a competitor’s site is listed in the top 10.

Expert on this Topic
Gerry McGoldrick, VP, Media Services, for Insight Interactive Group, an interactive marketing firm in Philadelphia.