Women are six times more likely to die from heart attacks than breast cancer. Cardiovascular diseases (CVD), particularly coronary heart disease (CHD) and stroke, remain the leading causes of death of women in America and most developed countries, with almost 39% of all female deaths in the United States occurring from CVD.
Yet fewer than one in 10 women today thinks that heart disease is her biggest health threat. Bridging this educational gap is paramount to extending the lives of American women…
Cardiovascular Disease Stats
A Pipeline Check
Marketing to Women: Science Plus Art
Heart Disease Awareness: Prevalence Among American Women
Experts on this Topic
Larry M. Dillaha, M.D. Executive VP and Chief Medical Officer, Sciele Pharma Inc., Atlanta; Sciele Pharma is a specialty pharmaceutical company specializing in sales, marketing, and development of branded prescription products focused on cardiovascular/metabolic, women’s health, and pediatrics. For more information, visit sciele.com.
Kalia Doner. Editor-in-Chief, Remedy and Diabetes Focus magazines, published by MediZine LLC, New York; MediZine, a provider of consumer health educational marketing, reaches millions of health-conscious consumers annually with research-based information that enables them to make better health decisions and lead healthier lives. For more information, visit medizine.com.
Gretchen Goffe. Senior VP, Consulting Practice, Pink Tank, Westerville, Ohio; Pink Tank, a division of GSW Worldwide, an inVentiv health company, is a full-service consultancy specializing in marketing to women. Pink Tank is staffed with a diverse group of brand counselors with expertise in psychology, patient advocacy, gender, and cultural studies, as well as extensive experience in marketing to leading consumer and healthcare brands. For more information, visit gsw-w.com.
Jules T. Mitchel, Ph.D. President, Target Health Inc., New York; Target Health is a full-service e-CRO dedicated to all aspects of regulatory affairs, clinical research, biostatistics, data management, Internet-based clinical trials (EDC), software development, strategic planning, and drug and device development. For more information, visit targethealth.com.
Randall W. Moreadith, M.D., Ph.D. Executive VP and Chief Medical Officer, Cardium Therapeutics Inc., San Diego; Cardium Therapeutics is a medical technology company primarily focused on the development and commercialization of novel biologic therapeutics and medical devices for cardiovascular and ischemic disease. For more information, visit cardiumthx.com.
Bob Preston. Publisher, Great Health magazine, Los Angeles; Great Health magazine, published by Basic Media Group and sponsored by CVS/pharmacy, is a monthly health and wellness magazine that will make its debut in May 2008. For more information, contact Bob Preston at email@example.com.