Controlling the Message in Cyber Space and Time


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Product Description

With all the buzz surrounding the push to have pharma move out of the comfort zone of Web 1.0 and into Web 2.0 practices, PharmaVOICE asked experts what would happen if the industry simply doesn’t make the move?
Our Forum experts provide their insights to that question and more regarding the challenges and risks of the Web 2.0 space…

Risk/Reward: Evaluating the risk of social media communications tactics for pharma
Five Tips for Marketing Online
Upcoming In-Person Web 2.0 Events

Thought Leaders
Timothy Batchelder, M.S. US Medical Information Manager, Systems and Business Resources, EMD Serono Inc., Rockland, Mass.; EMD Serono specializes in several therapeutic areas, including reproductive health, neurology, and metabolic endocrinology. For more information, visit
Bill Drummy. Founder and CEO, Heartbeat Digital, New York; Heartbeat Digital is an interactive marketing and software company specializing in sales and marketing solutions for the pharmaceutical, consumer products, and financial services industries. For more information, visit
Tim Lewis. Director, Interactive/Relationship Management Strategy, AbelsonTaylor Inc., Chicago; AbelsonTaylor is a medical and pharmaceutical advertising agency. For more information,
Patrick Moorhead. National Manager, Research and Development, Advanced Marketing Solutions Group, Avenue A | Razorfish, Philadelphia; Avenue A | Razorfish is an interactive agency. For more information, visit
Jim Nail. Chief Strategy and Marketing Officer, Cymfony Inc., Watertown, Mass.; Cymfony, a division of TNS Media Intelligence, is a market influence analytics company that interprets information on blogs and social networks to gain consumer insight and develop stronger bonds with influencers. For more information, visit
James Pietz. VP, Digital Strategy, MicroMass Communications Inc., Cary, N.C.; MicroMass Communications is a relationship marketing agency. For more information, visit
Meredith Ressi. VP, Research, Manhattan Research LLC, New York; Manhattan Research conducts market research surveys among physicians and consumers. For more information, visit
Lydia Worthington. VP, Client Services, Healthcare, Nielsen Online, New York; Nielsen Online measures, analyzes, and leverages consumer-generated media. For more information, visit