A-Ha Moments in Writing for the Web


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Product Description

Writing for the Web requires the same best practices one would follow to be engaging and effective in any medium. Yet writing for the Web requires a certain amount of planning around the environment and the audiences — and can make or break a successful encounter with health-seeking customers. The goal is to turn Web health sessions into valuable, captivating experiences. Write with the following pointers in mind and readers will be more likely to turn to your site for health information, trust your company, and look favorably on your brand…