Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Contributed by Bruno Stucchi and Angelo Ghidotti, Creative Directors, Sudler & Hennessey
Have a look through the new RX Annual — a publication devoted to the best in healthcare and medical advertising and graphic communication in the world published by the Rx Club Award Inc. — and there’s a vast amount of material, perhaps too much…