Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
BMS Corporate Campaign
Contributed by Marcee Nelson, Executive VP, Executive Creative Director, of GSW Worldwide
In our high-speed, icon-loving world of healthcare communications, I sometimes wonder if writing is becoming a lost art. I’m not talking about snappy headlines or clever plays on words; I mean the type of writing that represents the idea…