Product Description

Flawless Execution is Critical to Marketing Success

The brand manager gives the “green light,” the creative is done, purchase orders are signed, the piece is produced, and the date that physicians will receive the recently published pivotal study has been agreed to. Everything is good to go. Right? Wrong.
It’s all about the brand. And the best way to get peak performance from your marketing budget is to work with your suppliers on innovative executions. Pharmaceutical company marketing and brand managers know the important role flawless execution plays in getting their promotional and brand messages to key physicians on strategy, on time, and on budget…