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Tablets That Sell Tablets

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 1045. Category: .

Product Description

VIEW on Tablet PCs

Tablet PCs are changing the landscape of pharmaceutical marketing. They hold the promise of more flexible and dynamic detailing. Interactions may be more engaging than with paper and more convenient than with a laptop PC.
According to Melanie Brown, VP, director of Tablet PC strategy, at Avenue-e Health Strategies, when it comes to pharmaceutical marketing, there may be nothing more innovative in a sales representative’s arsenal to animate a potential blockbuster’s novel mode of action (MOA) or highlight its long-term efficacy.

Sidebars:
Tablet Stats at a Glance
Continuous Quality Improvement Loop

Expert on this Topic
Melanie Brown, VP, Director of Tablet PC Strategy, Avenue-e Health Strategies, a Sudler & Hennessey Co., New York.

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