VIEW on Tablet PCs
Tablet PCs are changing the landscape of pharmaceutical marketing. They hold the promise of more flexible and dynamic detailing. Interactions may be more engaging than with paper and more convenient than with a laptop PC.
According to Melanie Brown, VP, director of Tablet PC strategy, at Avenue-e Health Strategies, when it comes to pharmaceutical marketing, there may be nothing more innovative in a sales representative’s arsenal to animate a potential blockbuster’s novel mode of action (MOA) or highlight its long-term efficacy.
Tablet Stats at a Glance
Continuous Quality Improvement Loop
Expert on this Topic
Melanie Brown, VP, Director of Tablet PC Strategy, Avenue-e Health Strategies, a Sudler & Hennessey Co., New York.