Alternative Media


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Product Description

Other industries are venturing into the uncharted waters of emerging and alternative media, but for the most part pharma has decided for now to stay at the shallow end of the pool. There are a few adventurous leaders using more avant-garde methods, such as digital billboards, Podcasts, social networking sites, and blogs, but the majority of companies are most comfortable not venturing beyond online videos and mobile phone messaging.
The pharmaceutical industry is slow to pick up on cutting-edge media alternatives, but it claims to have a good reason: fear of regulatory repercussions…

New Media Stats
Using Emerging Media to an Advantage
Blogging Stats
Technology Enables New Ways To Reach Physicians
Online Advertising Spending
Online Video Stats
Online Advertsing Stats
Podcasting Stats

Experts on this Topic
Gina Ashe. Chief Marketing Officer, Sermo, Cambridge, Mass.; Sermo is a social networking site where certified physicians aggregate observations from their daily practice. For more information, visit
Peter Burch. Senior VP, Sales and Marketing, Marketing Technology Solutions Corp., Jersey City, N.J.; Marketing Technology Solutions is a performance-based, interactive marketing solutions company that connects clients’ brands with the world’s largest audience of profiled, qualified, health-conscious consumers. For more information, visit
Meg Columbia-Walsh. Managing Partner and President of Consumer and E-Business, CommonHealth, Parsippany, N.J.; CommonHealth, a WPP Group company, is a healthcare communications network of 15 best-in-class business units that have expertise in every discipline and every therapeutic category. For more information, visit
Fabio Gratton. Chief Innovation Officer, Ignite Health, Irvine, Calif.; Ignite Health, an inVentiv company, is a full-service healthcare marketing agency that uses innovative thinking and a technology-centric approach to educate, inspire, and empower chronically ill patients and their caregivers. For more information, visit
Raquel Krouse. VP and Director of Healthcare, Emerging Media Lab, Interpublic Group, Los Angeles; The Interpublic Emerging Media Lab is a resource for Interpublic agencies and clients to explore consumer media trends and technologies through a showcase of new products, including media center PCs, IPTV receivers, and mobile video devices. For more information, visit
Patrick Moorhead. National Manager, Research and Development, Advanced Marketing Solutions Group, Avenue A | Razorfish, Philadelphia; Avenue A | Razorfish is an interactive agency. For more information, visit
Mike Myers. President, Palio Communications, Saratoga Springs, N.Y.; Palio Communications is an advertising and marketing firm specializing in branding and strategy for pharmaceutical and other industries. For more information, visit
Barbara Pagano. Senior VP, Digital Development, HealthEd, Clark, N.J.; HealthEd is a developer of patient-education programs for pharmaceutical and healthcare marketers. For more information, visit
Lisa E. Phillips. Senior Analyst, eMarketer, New York; eMarketer provides the information marketers need to keep up to date with trends and developments in online marketing and emerging media. For more information, visit
Bruce Rowan. General Manager, Formedic, Somerset, N.J.; Formedic is a provider of patient record forms and of a symptom-cued pharmaceutical marketing solution, as well as a new promotional medium. For more information, visit