Precision Marketing for a New Era of Precision Medicine
Eli Phillips Jr, PharmD, JD, Vice President, Insights & Engagement and Regulatory Sciences, Cardinal Health
The field of medicine is becoming increasingly precise with new advanced therapies that target disease at a cellular level and healthcare providers who are becoming “micro-specialists” in their fields. As care becomes more precise, so must the efforts to commercialize new drugs as they come to market. In this episode, Eli Phillips Jr. of Cardinal Health Specialty Solutions will outline the keys to a successful “precision marketing” program, including what strategies are most effective for reaching narrow markets, how to define precision marketing targets, and what role content and channel should play in crafting an impactful campaign.