Medical Storytelling: The Human Element in Hard Science
Todd Wright, Senior Vice President, Avant Healthcare
Chris Ryan, Group Creative Director, Avant Healthcare
In this episode, Todd Wright and Chris Ryan discuss the science behind medical storytelling and how the agency works with clients to make the data memorable.
It’s quite common for human brains to search for story in everything. Avant Healthcare puts this basic truth into practice by using medical storytelling to ensure audiences connect with data. Making science resonate—and linger in the mind—means crafting a narrative that elevates the human element behind the facts.
Download a related white paper entitled “Want Medical Education the Move Audiences? Stick to your Story” using the link below.