Death of the campaign factory: Why advertising agencies must evolve
Kunsan Kim, SVP Strategy, precisioneffect
Advertising agencies have always been known by their ability to create amazingly creative campaigns. Its how they’ve built reputations and how they’ve won business.
While creating campaigns are still a critical component of what agencies are expected to provide, market needs have evolved and brand teams are now looking for agencies to be much more than campaign factories. Agencies face a new world in which their long-term survival will be dependent on how much value they bring to moving the business-side of a brand forward.