Populus Media Completes Acquisition of Firefly XD

Populus Media

April 27, 2020

The Leading Cross Platform Telehealth Advertising Network Bolsters Offering With Proprietary Telehealth Engagement Platform

NEW YORK, NY (April 27, 2020) – Populus Media (www.populus-media.com), the only company focused on providing advertising and educational content solutions across multiple telehealth platforms has completed its acquisition of Firefly XD, a seamless direct-to-consumer telehealth engagement platform designed to immediately connect consumers to a physician consult from an advertisement or web page.

The acquisition includes all Firefly XD technology, clients, and business operations, and establishes an additional corporate location in the Philadelphia Metro area. Howard Seidman, Founder and CEO of Firefly XD will join the operating management team of Populus Media and maintain a seat on the board. Seidman, an entrepreneur and early innovator in telehealth and online pharmacy services, founded Firefly XD in 2018.

The Firefly XD platform bolsters Populus Media’s Custom Connect Program, a white label telehealth solution, designed to provide a custom telehealth experience wrapped in a company’s brand identity. The platform provides a new DTC model for prescription drug engagement and brand education for pharmaceutical companies.

Benefits to pharmaceutical brands include demonstrable marketing efficiencies and the ability to leverage virtual healthcare in a time when much of the population is exploring telehealth an option during the COVID-19 pandemic and beyond. The platform connects consumers with physicians directly online in lieu of simple “ask-your-doctor” messaging and the company has reported results that include the fact that 90% of online visitors that speak to a doctor become patients.

Patients are provided Immediate access to educational information, validation by a physician as well as a choice of payment options including direct payment or insurance selection. Patients are also provided free home delivery or same day local pickup at all major US pharmacies.

“We’re excited about the addition of Firefly XD and Howard Seidman to the Populus Media family,” said Paul Theisen, CEO of Populus Media. “As a company focused on paving the way in solutions to improve patient education and access to pharmaceutical information, as well as improving the patient telehealth experience, Firefly XD is a natural fit to expand our growth.”

“Joining this team of visionary experts in marketing and content solutions is a perfect step for Firefly XD and myself,” said Howard Seidman. “Our combined offering and the demand for our services demonstrates the attractiveness of our content to both patients and companies alike. We expect to have additional announcements related to increases in distribution and partnerships in the coming weeks and months.”

Populus Media, Inc. was formed in 2019 and is based in New York City. Populus is positioned as the first user experience (UX) platform and content provider created specifically for the telehealth industry. Populus curates a deep archive of condition-specific content for timely delivery to patients before and after their virtual care visit. Content is sponsored by major healthcare brands.

For more information:

Email: info@populus-media.com           Website: www.populus-media.com

Posted in: M&A, Operations

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