NEW YORK, Oct. 8, 2019 – Scout Health, a leading healthcare marketing firm that specializes in rare diseases, orphan drugs and specialty pharmaceuticals, has rehired veteran marketing executive Lauren Amodeo to the newly created position of vice president, management supervisor. She will be based in the agency’s New York office.
Amodeo has 20 years of healthcare marketing experience, including launch planning, brand strategy, campaign development, professional and patient promotion, and multi-channel execution.
She has worked at Scout Health twice previously in the San Diego office on various specialty pharma and rare disease accounts. She rejoins the agency from electroCore, where, as vice president of marketing, she helped bring an innovative neuromodulation product to market and led commercial efforts supporting the company’s initial public offering.
In her new role at Scout, Amodeo will oversee the agency’s Jazz Pharmaceuticals account, providing strategic and managerial guidance across all areas of work. She will also support business expansion in the northeast.
“Lauren is a strategic leader whose knowledge and perspectives reflect her experience on both the industry and agency sides of healthcare marketing,” said Trigg Brekke, senior vice president, director of client services. “We’re pleased to have her back as a valuable executive of Scout Health.”
“I keep being drawn back to the people and the mission,” Amodeo said. “Scout has always been in the vanguard of rare disease marketing, and I’m excited and thankful to be part of the team again.”
Amodeo’s previous work experience includes four years as vice president of client services at VMS BioMarketing, where she built and ran patient education and adherence programs and managed clinical educator networks.
She holds a Bachelor of Science in marketing from the Carroll School of Management at Boston College in Chestnut Hill, Mass.
Amodeo is a proud mother of three and lives with her family in New York.
About Scout Health
Scout Health (www.scouthc.com), a division of Scout Group, is a leading healthcare marketing agency with special expertise in rare diseases, orphan drugs and specialty pharmaceuticals. With offices in Chicago, Atlanta, New York and San Diego, the agency has been successfully helping healthcare clients achieve their business and brand goals since 1999.
Scout Group also has a successful consumer and business-to-business division, Scout (www.thescoutagency.com), based in Atlanta.
Scout Group is part of The Stagwell Group (www.stagwellgroup.com), a firm with a growing portfolio of collaborative, digital-first marketing companies that are united in their desire to innovate, evolve, grow, and deliver superior results for their clients.
To learn more about Scout Health, visit www.scouthc.com.