January 2008

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies inVentiv Health Creates Patient Outcomes Segment New division combines capabilities that help patients achieve optimum health. inVentiv Health has launched inVentiv Patient Outcomes, a business segment focused on helping pharmaceutical companies and healthcare payers achieve the best medical outcomes for patients. The new segment is led by Ed Mitzen, […]

E-Media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies Thomson Scientific Offers Data Platform for Researchers Thomson Scientific has released BONDplus, an integrated, Web-based data platform designed to deliver real-time, comprehensive public and proprietary biological sequence, interaction, and patent information. The platform provides an intuitive, value-added resource for researchers by uniting the genomic, proteomic, and metabolomic […]

Last Word

January 2, 2008

Internationally renowned vaccines, immunology, and virology expert Paul A. Offit, M.D., has dedicated his career to discovering vaccines to prevent infectious diseases, and is the co-inventor of the rotavirus vaccine, RotaTeq, developed by Merck. A pediatrician, author, and scientific researcher, Dr. Offit remains a passionate advocate for vaccination. Paul A. Offit, M.D., is Chief, Division […]

Talent Pool

January 2, 2008

Executive Appointments and Promotions Pharma POOL Dr. Corey Goodman Dr. Martin Mackay Dr. Briggs Morrison Pfizer Announces Executive Changes Pfizer has launched an independent, stand-alone biotherapeutics and bioinnovation center under the direction of scientist and entrepreneur Corey Goodman, Ph.D., based in the San Francisco Bay area. Pfizer, New York, also has promoted Martin Mackay, Ph.D., […]

On the Calendar

January 2, 2008

Industry Events January 2008 January 15-16 2nd Annual Medical Science Liaison Skill Set Training Doubletree Hotel Philadelphia, Philadelphia For more information, contact Andrea Chadis, Center for Business Intelligence, at 781-939-2428, e-mail a.chadis@cbinet.com, or visit cbinet.com. January 15-16 3rd Annual Pharma Pricing Strategies Hotel Radisson, Rome For more information, contact Ladislav Csengeri, Jacob Fleming Group, at […]

Representing the Masses

January 2, 2008

By Elisabeth Pena Villarroel Forum Associations and organizations throughout the life-sciences represent their members by advocating for professional development, influencing public policy, and providing education and mentoring opportunities for career enhancement. The life-sciences industry’s associations represent broad sectors and stakeholders varying from marketing to clinical as well as targeted segments such as businesswomen. PharmaVOICE reached […]

Finding the Right Path — Jane Hollingsworth

January 2, 2008

NuPathe cofounder and CEO Jane Hollingsworth has a fearless attitude about the risks involved in starting and running a business — and defines what it means to be an entrepreneur. Competitive by nature and with a fearless attitude when it comes to the risks involved in starting and running a business, Jane Hollingsworth defines what […]

PharmaOutlet

January 2, 2008

Contributed by Craig A. DeLarge Craig A. DeLarge discusses Web 2.0’s drawbacks and opportunities. January 2008 Web 2.0 — Opportunities and Drawbacks n the last month, I have been intensely researching the Web 2.0 phenomenon with respect to its healthcare manifestations. This research has involved surveying members of the pharma e-marketing community on linkedin.com, reading […]

Human Resource Related Issues

January 2, 2008

Otuska America Pharmaceutical’s Lorraine Daly, Leslie Eggleston, and Richard Obring discuss how HR issues, including compliance, compensation, and staffing can impact a pharmaceutical company’s culture. Otsuka’s Human Resources Department is responsible for more than 600 Otsuka employees in the United States, from three different companies: Otsuka America Pharmaceutical Inc. (commercialization), Otsuka Pharmaceutical Development & Commercialization […]

Let the Games Begin

January 2, 2008

The influx of Gen-Xers and Yers into today’s workforce is pushing the industry’s conservative management leaders to play more games. Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry. The influx of Gen-Xers and Yers — digital natives, as they are called — into […]

When the Stars Align

January 2, 2008

By Robin Robinson The practice of using celebrities in marketing campaigns has not lost its luster, but the pharma industry is more selective in choosing icons who match brand images. As the industry approaches the 10th anniversary of the FDA’s ruling to allow DTC and subsequently the industry’s use of celebrities in promotion (do I […]

PharmaTrax

January 2, 2008

Sales, Marketing, and R&D Trends from Industry Analysts Pharmacists Could Impact $145 Billion in Drug Sales in Five Years One state, Florida, already allows pharmacists to independently prescribe prescription drugs, and new research suggests six other states may soon give pharmacists this power, a move that could expand drug revenue influenced by pharmacists from $77 […]

Delivering New Hope

January 2, 2008

In a bid to tackle patient compliance, improve treatments, and maximize drug sales, companies are increasingly looking to emerging drug delivery technologies. By Kim Ribbink Necessity is the mother of invention. In the pharmaceutical industry “necessity” might be characterized as patent expiration, regulatory and product development constraints, heightened competition, and the ongoing battle with patient […]

UpFront

January 2, 2008

Milestones In More than 1 Million Served InfoMedics Inc. recently reached a set of significant milestones, including the enrollment of the 1 millionth patient and 500,000th physician in the course of implementing more than 150 patient-physician communications programs for 14 of the top 15 pharmaceutical companies in the world. n Platinum Anniversary Medical Media Services […]

Letter from the Editor

January 2, 2008

By Taren Grom, Editor I’m getting ready for Web. 2.0. Is your avatar up to date and ready to navigate the “new” World Wide Web? Web 2.0, social networking, or as the contributing author of this month’s Outlet refers to the recent phenomenon “the collective Web,” is seemingly on the tip of everyone’s tongue. We […]

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