October 2007

Managed Markets: Military Healthcare

January 2, 2008

By Denise Myshko While there has been much focus on the federal government’s role with Medicare drug benefits, there are two other significant healthcare segments for which it is also responsible: veterans and military personnel. In 2005, the Department of Veterans Affairs (VA) spent $4.2 billion on drugs and medicines, and in 2005, the Department […]

The 7th Annual PharmaLinx Charity Golf Outing

January 2, 2008

We Extend Thanks to These Companies for Their Contributions GOLD CORPORATE SPONSORS Gallagher Benefits Services Inc. J. Knipper and Company Inc. SILVER CORPORATE SPONSORS D. Anderson & Co. InfoMedics Inc. BRONZE CORPORATE SPONSORS CommonHealth Proprint Hole And Prize SponSORs BPG Properties Ltd. Formedic Liquent, A Thomson Scientific business PDI Inc. Peruzzi Automotives The Uehling Group […]

Last Word

January 2, 2008

In his 20 years in the biotechnology industry, Harvey J. Berger, M.D., has witnessed huge leaps in terms of scientific research as well as the development of an industry. Today, as Founder, Chairman, and CEO of Ariad Pharmaceuticals, Dr. Berger has been the driving force in taking the company to the next level, which is […]

Biogenerics at a Crossroads

January 2, 2008

By Cynthia Borda Over the past few years, several forces have begun to converge that will likely shift the entire biomarket’s dynamics. Patents of top-selling biotechnology products have lost or will lose patent protection in the next half dozen years (see chart on page 46 for more information). A variety of legal and legislative moves […]

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies Featured Briefs: The Learning Key Offers Tools for Learning about Partnerships The Learning Key has launched a game, Partnering Success: The Challenge, as a way to make learning fun and memorable. The business-based board game provides trainers and participants an interactive approach to learning the ins and outs of […]

Going Green

January 2, 2008

By Taren Grom, Editor With the recent resurgence in the movement toward the greening of America, many of the industry’s companies are adopting environmentally friendly initiatives as part of being good corporate citizens. Taking Conservation Seriously In 2006, EMD Serono recycled 53 tons of paper, saving more than 900 trees, 20,000 gallons of oil, 37,000 […]

Talent Pool

January 2, 2008

Pharma POOL Dr. David E. Kelley Key Appointment in Merck’s Diabetes and Obesity Franchise Merck has named David E. Kelley, M.D., VP, franchise integrator for diabetes and obesity. Dr. Kelley oversees the lead researchers for experimental medicine, imaging, and molecular profiling. He is responsible for coordinating all biomarker, experimental medicine, and imaging activities with the […]

The Value Equation — Deirdre Connelly

January 2, 2008

By Kim Ribbink It’s not often that a sales representative rises to the ranks of president of a pharmaceutical company, let alone one of the giants in the industry. That Deirdre P. Connelly did so is testament to her hard work and commitment to the company — Eli Lilly and Co. — and her easy […]

PharmaTrax

January 2, 2008

Strategies to Enhance Treatment Persistence New research from Datamonitor finds that the medical establishment’s approach to adherence is changing as it becomes clear that the responsibility of achieving adherence is not solely the patient’s, but rather is shared among stakeholders. The report shows that physicians who do not take the time to understand their patients […]

Tablets That Sell Tablets

January 2, 2008

Tablet PCs are changing the landscape of pharmaceutical marketing. They hold the promise of more flexible and dynamic detailing. Interactions may be more engaging than with paper and more convenient than with a laptop PC. According to Melanie Brown, VP, director of Tablet PC strategy, at Avenue-e Health Strategies, when it comes to pharmaceutical marketing, […]

E-Media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies IBM Introduces ePedigree System IBM has introduced a system that allows pharmaceutical companies to create an electronic certificate of authenticity, known as electronic pedigree or e-pedigrees, for every drug that passes through the supply chain. The offering allows all participants in the drug supply chain — manufacturers, […]

On the Calendar

January 2, 2008

October 15-16 Quantitative PCR, Microarrays and Biological Validation Renaissance Providence Hotel, Providence, R.I. For more information, contact Nicole Lewis, Cambridge Healthtech Institute, at 617-630-1317, e-mail nlewis@healthtech.com, or visit healthtech.com. October 15-16 Strategic and Practical Pharmacoeconomics Warwick New York Hotel, New York PharmaVOICE subscribers receive a $200 discount; register using keycode 798AXPV. For more information, contact […]

PharmaOutlet

January 2, 2008

Flawless Execution is Critical to Marketing Success Contributed by Mike Miller The brand manager gives the “green light,” the creative is done, purchase orders are signed, the piece is produced, and the date that physicians will receive the recently published pivotal study has been agreed to. Everything is good to go. Right? Wrong. It’s all […]

For Art’s Sake

January 2, 2008

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box […]

PharmaOutlet

January 2, 2008

Contributed by Natalie Douglas Named Patient Programs Yield Significant Results Access to information about drug development and clinical pipelines has become readily available on a worldwide basis. Physicians and patients are now more informed than ever before about innovative drugs in late-stage development, and they are keenly aware of drugs that have been approved in […]

UpFront

January 2, 2008

An international connection Internet and Physicians in Latin America As in the rest of the world, healthcare professionals from across Latin America use the Internet to be informed, and surprisingly, a majority use their free time to do so. A recent survey by Medimix International shows that most physicians throughout Latin American connect to the […]

Alternative Media

January 2, 2008

By Robin Robinson Other industries are venturing into the uncharted waters of emerging and alternative media, but for the most part pharma has decided for now to stay at the shallow end of the pool. There are a few adventurous leaders using more avant-garde methods, such as digital billboards, Podcasts, social networking sites, and blogs, […]

Adaption Adoption

January 2, 2008

By Denise Myshko The double-blind, randomized, parallel group design of clinical trials is so entrenched with well-established processes and systems in the industry that to even consider a change in structure may seem like an uphill battle. But many in the pharmaceutical industry — from pharmaceutical companies, contract research organizations, suppliers and service providers, and […]

Letter from the Editor

January 2, 2008

On behalf of the PharmaLinx LLC family, I would like to thank all of those who contributed to the success of the 7th annual charity golf event. Seven years ago, believe it or not, we — Lisa Banket, Marah Walsh, and myself — not only founded the company and began publishing PharmaVOICE but established an […]

Salesforce Effectiveness: Is the Decile Model Becoming Outmoded?

January 2, 2008

By Robin Robinson For years pharmaceutical sales teams have targeted physicians based solely on their prescribing volume. Technology advances, process enhancements, and new messaging formats are offering new and improved ways of accessing physicians. Can salesforce optimization technology become the magic bullet for lagging sales? Pharmaceutical companies of all sizes are employing salesforce optimization procedures […]

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