June 2007

Letter from the Editor

January 2, 2008

“The King” and I Making a show of it… You never know who you are going to meet on the road! I had the pleasure of hanging out with Elvis at RPS’s “star-studded” event held at Seattle’s EMP during the ACRP Conference in April. It’s that time of year again — and I mean conference […]

PharmaTrax

January 2, 2008

Effective CRM Crucial to Pharma Companies Customer relationship management (CRM) initiatives in the pharmaceutical industry lack a firm definition, according to a recent study from Cutting Edge Information. The report, Pharmaceutical Customer Relationship Management, addresses the effectiveness of CRM initiatives and finds that for some companies, CRM primarily means a database that tracks campaign efforts, […]

Raise Your Voice — Letters

January 2, 2008

Project Teams Can Benefit from Better Data The one thing we see more than anything else, regardless of company size, is a lack of trustworthy data. — Karen Briegs, Director, 3C Company Embracing Business Intelligence It was so interesting to read the thoughts of the various project managers on the evolving role that project managers […]

Talent Pool

January 2, 2008

Pharma POOL Dr. Zhi Hong GSK Appoints Head, Infectious-Diseases Research Center Healthcare company GlaxoSmithKline, Philadelphia, has appointed Zhi Hong, Ph.D., to lead a newly organized research unit dedicated to discovering therapies for infectious diseases. Dr. Hong heads the Infectious Diseases Center of Excellence for Drug Discovery (ID CEDD). He was previously executive VP and chief […]

E-Media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies HealthCentral Introduces Online Network The HealthCentral Network (THCN) has relaunched its network of sites to better meet the needs of today’s patients. Each Website offers interactive medical information targeted to a specific disease or condition. THCN brings the personal experiences and wisdom of patients into the world […]

Cancer: Harnessing the Power of the Immune System

January 2, 2008

These pictures illustrate how Micromet’s BiTE molecule links a T cell with a cancer cell (left), triggering the release of toxic particles by the T cell (middle), and the cancer cell being destroyed (right). This is one approach for employing the body’s immune system to address cancer. Cancer treatment is about to undergo a paradigm […]

Managed Markets: Pharmacists

January 2, 2008

Playing a Pivotal Role Experts believe that pharmacists are ideally positioned to help patients better manage their drug therapies, as such they play a pivotal role helping seniors navigate the new Medicare Part D prescription drug plan. By Denise Myshko Pharmacists across the United States continue to expand their business models to include patient care […]

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies TGaS Advisors Offers Collaborative Benchmarking Services for Pharmaceutical Companies Pharmastance operational resource lets companies learn where they stand. TGaS Advisors has launched the Pharmastance family of benchmarks. These collaborative peer-set benchmarks enable clients to answer the question: “How do other pharmaceutical companies do it?” According to TGaS Managing Partner […]

UpFront

January 2, 2008

ACRP conference Record Attendance The 2007 ACRP Global Conference and Exposition in Seattle drew more than 2,700 attendees, making this year’s event one of the most successful for the organization. The association is positioned as the primary resource for clinical research professionals in the pharmaceutical, biotechnology, and medical-device industries, as well as those in hospital, […]

It’s All in the Details

January 2, 2008

E-detailing’s time is about to come. Early adoption issues kept this communication tactic at bay, but as physicians increasingly adopt technology and turn away in-person sales representative visits, e-detailing’s promise is on the verge of paying off. E-detailing, which allows for the interaction between a pharmaceutical representative and a physician through Internet-enabled technology, was expected […]

Last Word

January 2, 2008

ACRO’s Chair Jeffrey McMullen In December 2006, Jeffrey McMullen, president and CEO of PharmaNet Development Group, was elected chair of the Association of Clinical Research Organizations (ACRO), Washington, D.C. (For more information about ACRO, visit acrohealth.org.) He is joined on the board by David Spaight, president of MDS Pharma Services, who is serving as chair-elect […]

Ethnography: Building Evidence for Strategic Communications

January 2, 2008

Evidence-based marketing does for sales what evidence-based medicine does for clinical practice — it delivers results. Sylvia Aruffo, Ph.D., ethnographic researcher and linguist and founder, and Ann-Marie Conrado, a cultural anthropologist ethnographer, and one of the partners of Communication Science Inc., discuss how to increase compliance, new prescriptions, and total prescriptions over time through the […]

Special Feature: DIA Preview

January 2, 2008

A Note from the Editor PharmaVOICE is pleased to publish this Special Feature showcasing the new products, services, tools, as well as analysis and trends from dozens of clinical-services companies that will be attending and exhibiting at the DIA 43rd Annual Meeting in Atlanta, June 18-22, 2007. For your convenience, we have divided the briefs […]

Strategic Patient Adherence Awards

January 2, 2008

The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony provided highlights for the two-day event. The Strategic Patient Adherence (SPA) Awards, which were cosponsored […]

An Emissary for Patients — Kathy Giusti

January 2, 2008

An Emissary for Patients — Kathy Giusti Nonprofit and successful business are terms seldom spoken together, yet demonstrably this is the way to achieve results. Make no mistake, uniting these two concepts takes a truly special individual. Kathy Giusti, founder and CEO of the Multiple Myeloma Research Foundation (MMRF), is just such an individual. With […]

On the Calendar

January 2, 2008

On the Calendar June 2007 June 17-21 DIA 43rd Annual Meeting Georgia World Congress Center, Atlanta PharmaVOICE is exhibiting at this event. For more information, contact Drug Information Association at 215-442-6100, e-mail dia@diahome.org, or visit diahome.org. June 18-19 3rd Annual Medical Device and Diagnostics Marketing Compliance Program Sheraton National Hotel, Arlington, Va. For more information, […]

New Directions for Clinical Directors

January 2, 2008

By Denise Myshko As drug development continues to become global and more complex, the clinical director’s role is changing as well. The function of the clinical director has broadened from a purely medical and scientific advisory role to being the clinical leader responsible for the design and delivery of global clinical development programs. As a […]

PharmaOutlet

January 2, 2008

Judging is More Than Just a Pretty Picture Mark Perlotto previews the 2007 IN-AWE Awards The largest collection of innovative strategic and creative healthcare marketing ideas was amassed at the 2007 International Awards of Excellence (IN-AWE) Awards competition judging event, which took place April 4th at the Union League Club of Philadelphia. More than 30 […]

For Art’s Sake

January 2, 2008

Product: Rozerem Client: Takeda Debut: July 2006 Agency: Cramer-Krasselt CCO: Marshall Ross CD/Copy: Dan Consiglio Art: Noel Ritter In the early 1980s The Martin Agency’s former star employee, Luke Sullivan, revolutionized the agricultural industry with a series of television spots for Round-Up herbicide. In the spots, a weed obsessed with its own survival stalks Round-Up […]

BIO 2007 — Annual Conference

January 2, 2008

BIO 2007 — Annual Conference The 2007 BIO International Convention drew record attendance with representatives from 64 countries. BIO Brings The world to boston 2007 BIO International Convention Surpasses Records The BIO International convention, produced by the Biotechnology Industry Organization (BIO), drew a record 22,366 attendees, an almost 15% increase from the previous year, with […]

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