May 2007

Talent Pool

January 2, 2008

Pharma POOL Warwick S. Bedwell Roche Appoints VP and Global Head of Business Development, Pharma┬áPartnering Warwick S. Bedwell has been appointed VP and global head of Roche Pharmaceutical’s Business Development — Pharma Partnering business. Roche, Nutley, N.J., is part of the Roche Group, a research-oriented healthcare group with core businesses in pharmaceuticals and diagnostics. Previously, […]

One Step Ahead — Dr. Mitchell S. Steiner

January 2, 2008

Bio An apt descriptor for Mitchell S. Steiner, M.D., F.A.C.S., is a man ahead of his time. This character trait has helped him in his academic background, in helping patients, and in establishing a biopharmaceutical company focused on novel hormonal therapeutics for cancer, muscle wasting, osteoporosis, bone loss, as well as other serious conditions. From […]

Sales Training: Moving Beyond the Message

January 2, 2008

By Taren Grom With the ongoing transformations in pharmaceutical salesforces, it’s become vitally important for sales representatives to provide value beyond the marketing message. Pfizer, Wyeth, AstraZeneca, and many other major pharmaceutical companies are taking feet off the street. This reversal in the long-held “arms race” strategy has analysts and physicians nodding in agreement that […]

Section 199 Deduction for Qualified Production Activity Income

January 2, 2008

In October of 2004, the U.S. Congress and President Bush signed into law the American Jobs Creation Act of 2004. The Act is the first major corporate tax act in over a decade. A key provision of the Act is a new domestic manufacturing deduction designed to improve the global competitiveness of U.S. multinationals, known […]

A Constellation of Talent

January 2, 2008

By Taren Grom, Editor A salute to this year’s Healthcare Businesswomen’s Association Rising Stars. The HBA Rising Star Class of 2007 is personified by 81 outstanding women who demonstrate clear leadership abilities, have an appreciation for mentors and role models, and who are not afraid to chart a course for success for those who follow […]

E-Media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies CIS Launches Pharma Compliance Exchange Website Compliance Implementation Services (CIS) recently released the Pharma Compliance Exchange (PCX), a new subscription-based source for government guidance documentation. For the first time, government program publications and guidance are available in one convenient Website, cis-pcx.com. The PCX is centralized, organized, maintained, […]

Nanotech Comes of Age

January 2, 2008

By Kim Ribbink The once futuristic science of nanotechnology has come of age and branched into a broad spectrum of applications. Among these is nanomedicine: medicinal intervention at the molecular level for curing disease, repairing damaged tissue, and monitoring biological systems. The National Institutes of Health defines nanotechnology as the creation and use of materials […]

For Art’s Sake

January 2, 2008

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box […]

Managed Markets: Employers

January 2, 2008

The degree of skill needed to negotiate in the pharmacy benefit waters, especially for larger employers, is increasing. Experts say pharmaceutical companies must have a strategy to address employer needs. By Denise Myshko Employers: A Growing Influence While most employers are focused on managing healthcare costs and look to their benefit plans to do that, […]

PharmaOutlet

January 2, 2008

Developing E-Processes for Patient Recruitment In the past decade, clinical-study patient recruitment has become increasingly challenging and complex, calling for more preplanning. As a result, many sponsors have come to rely on the help of patient recruitment experts who apply their knowledge of the clinical-research field along with sophisticated, time-tested principles and practices of marketing […]

PharmaTrax

January 2, 2008

Agencies Ahead of Pharmaceutical Manufacturers in Online Research Despite increased reliance on the Internet, market researchers who work for pharmaceutical companies continue to lag behind those who work for agencies. A new report by Medefield finds that both comfort and perceived credibility of online research ranked higher among agencies, which conducted 63% of their quantitative […]

On the Calendar

January 2, 2008

On the Calendar May 2007 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on […]

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies New Healthcare Marketing and Communications Agency Created The agency helps clients identify situations and places where behavior can be influenced. Identifying a need to provide clients with a way to compete more effectively in today’s dynamic pharmaceutical marketplace, Guy D. Dess, CEO, leads a new, independent healthcare marketing and […]

Raise Your Voice — Letters

January 2, 2008

Connecting the Dots: The Big Picture in Connected Health While the adoption of electronic medical records (EMR) is enormously important — and a robust connected health vision depends on EMR — it is only one aspect of connected health as it exists today and as we envision it for tomorrow. — Joseph C. Kvedar, M.D. […]

Going Public: Pharma’s Commitment to Public Health

January 2, 2008

By Elisabeth Pena Villarroel Forum The pharmaceutical industry’s commitment to public health is at the core of its very existence; the mission and work of the industry’s companies are to create, develop, and bring to market lifesaving and life-enhancing medicines. A natural extension of this mission is the industry’s participation and sponsorship of myriad public-health […]

UpFront

January 2, 2008

Consumer-Driven Healthcare Retail Primary Care One in 10 retail clinic users is replacing his or her primary-care physician with a retail clinic for the treatment of common ailments, according to a recent study by Market Strategies Inc. The study indicates substantial interest by consumers to receive basic care, as well as more complex care treatment, […]

Letter from the Editor

January 2, 2008

If you are feeling downtrodden by the continuing barrage of negative news about our industry, then this issue is the cure for what ails you. This issue showcases dozens of individuals who exemplify the best of the best in terms of their commitment, passion, and conviction to improving the health of those in need and […]

FEEDBACK