June 2004

A More Complete View of the Patient

January 2, 2008

A More Complete View of the Patient A new approach that moves beyond physician prescribing data and promotional share-of-voice battles is needed to sustain growth. That new approach is anonymous patient-centric data, which is derived from claims data and tracks a patient across the entire continuum of care. Even with the advent of consumer promotion, […]

PharmaTrax

January 2, 2008

Pharma trax Sales, marketing, And R&D Trends affecting the healthcare industry The Changing Pharma Market Demographic trends present an opportunity for drug companies to target a growing patient pool with a growing demand for therapeutics across various diseases. This is one of the conclusions reached in a recent report by Navigant Consulting Inc. The report, […]

Darlene Ryan: A Corporate Citizen

January 2, 2008

A Corporate Citizen BY kim ribbink Integral to darlene ryan’s mission as founder, president, and CEO of PharmaFab is positioning the company as a corporate partner with integrity, as well as being responsible to the community. Darlene Ryan believes it is the duty and responsibility of business people to be involved in their community. She […]

Getting Into the Details of E-Detailing

January 2, 2008

Getting into the details of e-detailing BY DENISE MYSHKO E-detailing is slowly becoming an accepted medium for bringing new information to physicians. As part of an overall integrated e-communications strategy, e-detailing holds the promise for building better relationships with prescribers and other healthcare practitioners. imagine a world where the doctors carry a tablet PC that […]

Talent Pool

January 2, 2008

Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Barry Hafkin Advancis Pharmaceutical Names Chief Scientific Officer Barry Hafkin, M.D., has been appointed chief scientific officer at Advancis Pharmaceutical. Located in Germantwon, Md., Advancis is a pharmaceutical company focused on the development and commercialization of drug products that fulfill substantial unmet […]

Publication Planning: The Science Behind it All

January 2, 2008

Publication planning The Science Behind It All by Elisabeth Pena Scientific publications are the foundation on which a drug’s identity is created, serving a vital role for all marketing and communications efforts behind the brand. The publication plan for a pharmaceutical product is one of the most important elements of a communications strategy. Publishing clinical-trial […]

E-Media

January 2, 2008

E-Media New electronic and web-based applications, sites, and technologies Model N Introduces Revenue-Management Software Model N Inc. has developed a pharmaceutical-specific suite of applications to manage pricing, contracts, and payment of settlements. The Model N Revenue Management Suite, comprised of an integrated set of modular applications, is built with a Web-based architecture that delivers a […]

What’s New

January 2, 2008

What’s new New healthcare-related products, services, and companies Ventiv Health expands Services Ventiv Health has launched Ventiv Recruitment Services as a stand-alone option to provide clients with targeted, highly effective sales professionals across many therapeutic areas. “Specialty pharmaceutical and biotech companies often require unique candidates to match the requirements of their unique products but have […]

What’s on Your Mind — Opinions

January 2, 2008

What’s on your Mind Opinions 24/7/365 – What Keeps You Going? Putting in the time is no longer an option. Work days are longer; work weeks extend into weekends; and months roll by as the pages fly off the calendar. PharmaVOICE wanted to know what keeps you motivated in this 24/7/365 environment. Working night and […]

For Art’s Sake

January 2, 2008

Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of […]

PharmaOutlet

January 2, 2008

Contributed by David Kerr Too Much Material, Too Little Time With market share, revenue goals, and stock prices riding on the success of every new product launch, pharmaceutical companies invest substantial resources to equip their mobile sales teams with the information, training, tools, and support systems they need to be successful. Over the last decade […]

PharmaCase

January 2, 2008

Making a case for getting the brand name right What’s in a Name? A new brand name must inherently – through the image it conveys, the way it sounds, and the way it rolls off someone’s tongue – describe the essence of the brand and the advantages that a user would enjoy. Think of how […]

Connecting With the Asian Community

January 2, 2008

Connecting with the Community BY KIM RIBBINK The Asian-American community is truly an untapped market for pharmaceutical companies. But to be successful, marketers have to understanD the diverse cultural mores of the many groups referred to as Asian. Hiroko Hatanaka The Epivir campaign continues to mobilize health organizations and chinese physician associations to educate asian […]

Letter from the Editor

January 2, 2008

According to Manhattan Research, 2004 will be the pivotal year for the future of pharmaceutical e-detailing programs. Pharmaceutical companies are finding that although the cost of detailing products to physicians is rising, tangible results are not. E-detailing can strengthen the pharmaceutical-physician relationship by offering physicians an opportunity to improve the way they work, and at […]

Biomarketing: Focusing on the Science

January 2, 2008

by Elisabeth Pena Bio-Marketing Focusing on the Science Bio marketing Just as biotechnology products are developed differently from small-molecule pharmaceutical products, biotech products also require a differenT marketing approach. Marketers of these innovative products find success with strategies that focus on educating physicians and patients on the science behind these drugs. As the biotech industry […]

Table of Contents

January 2, 2008

on the cover Getting into the details of e-detailing E-detailing is slowly becoming an accepted medium for bringing new information to physicians. It holds the promise of building better relationships with prescribers and other healthcare practitioners. 8 FEATURES Connecting with the community The Asian-American community is truly an untapped market. But to be successful, pharma […]

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