October 2006

PharmaOutlet

January 2, 2008

Pharmaceutical companies that tap into women’s power to influence health decisions for family, friends, and communities are finding the ultimate tipping point. Picture women as the hub in the center of a wheel. The wheel represents women as influencers, as caregivers, as community leaders, and as careerists. They make 85% of healthcare decisions and purchase […]

Pink Ribbons of Opportunity

January 2, 2008

By Cynthia Borda Despite advances in breast cancer treatments, this is still an area of unmet need. Significant opportunities exist in this market, especially for products that are targeted and that have fewer side effects. Tremendous progress has been made in treating breast cancer. Survival rates have increased because of earlier diagnosis and new therapies, […]

Talent Pool

January 2, 2008

Executive Appointments and Promotions Pharma POOL Manoj Aggarwal James Bongi Jeffrey Chodos Colette Curran Brian Doyle Dr. Sean Fenton Patrick Grenyo Lloyd Hilton Taewon Kim Paul Korathu Michelle LaBonte Marcia Leishman Carter McBride Dr. Eran Nadav Bud Powell Kenny Rankin Peter Rossmann Kelly Stiltner Russell Upchurch Marinda Williams Eisai Hires and Promotes Eisai, Teaneck, N.J., […]

For Art’s Sake

January 2, 2008

A creative review by the experts. Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies […]

On the Calendar

January 2, 2008

Industry Events October 2006 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on http://www.pharmavoice.com/events/events.asp. […]

What’s New

January 2, 2008

GSW Launches Pink Tank Specialty marketing group offers expertise in understanding and speaking to women. Remarkably, many marketers don’t realize that women connect with brands differently from men. We established Pink Tank to help companies understand those differences and to counsel them on how they can find the ‘female voice’ in their marketing efforts, says […]

Calculated Risks — Bassil Dahiyat

January 2, 2008

In a business climate in which caution and proven outcomes dominate, Bassil Dahiyat, Ph.D., is a daring and enthusiastic exception to the rule. Risk is not a word that frightens the young entrepreneur. He founded his own company, Xencor Inc., directly after completing his Ph.D., based on the protein design automation he helped develop for […]

E-media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies Phase Forward Offers Enhanced Trial-Management Tools Phase Forward Inc. has released the new InForm Adapter module, providing customers with enhanced integration capabilities for its InForm Integrated Trial Management (ITM) electronic data capture (EDC) solution. The InForm Adapter module allows users to leverage a set of Web-services interfaces […]

Raise Your Voice — Letters

January 2, 2008

A refreshing focus Pending patent expirations, the FDA, compliance issues, product liability and related lawsuits, stock price pressures, fully integrated and targeted promotion, return on promotional investment, accountability, fair balance, mergers and consolidations, salesforce effectiveness, firewalls for CME vs. promotion, — the list goes on and on. All very important issues to be sure but […]

A Market for Education

January 2, 2008

No longer is patient education a static, one-dimensional tool for disseminating health information. It is a dynamic way to engage patients that ensures a win-win for all parties. The face of patient care is changing, and with it so too must the way the industry engages with this critical audience. No longer is patient education […]

Bio Meets Pharma to Form the New Age of Biopharma

January 2, 2008

By Denise Myshko In the future, broad-based companies will choose the most appropriate approach, whether small molecule or biologic, to create new interventions. The distinction between biotech and pharma is blurring. The result: broad-based companies use their expertise in a disease and the underlying science to choose the most appropriate approach, whether small molecule or […]

Metrics: It’s All About Performance

January 2, 2008

By Taren Grom, Editor From the clinic to the market, the ability to drive process improvement and operational excellence for sponsors and providers through strategic metrics has never been more important. Metrics encourage effectiveness, efficiencies, and appropriate levels of control. No matter what the sector or the task, metrics make it possible to measure an […]

PharmaTrax

January 2, 2008

Sales, Marketing, and R&D Trends from Industry Analysts Technology Use Among Regulatory Affairs Professionals Rising Many regulatory affairs professionals rely on both paper and electronic submissions, and 70% of these professionals expect this trend to continue into the future, according to Thomson Scientific’s 2006 Liquent Regulatory Affairs Trends Survey. Two-thirds (66%) of survey respondents say […]

UpFront

January 2, 2008

resource hub Grand Opening of the Pennsylvania Biotechnology Center The Pennsylvania Biotechnology Center of Bucks County located in Doylestown, Pa., is a $15 million, 62,000-square-foot facility, funded in part by a grant from the Commonwealth of Pennsylvania. The center seeks to advance biotechnology in Bucks County and the surrounding region, maximize synergies between nonprofit scientists […]

The 6th Annual PharmaLinx Charity Golf Outing

January 2, 2008

Raising More than $20,000 for the Lankenau Institute for Medical Research Hosted by PharmaVoice Magazine and AXIS Healthcare Communications LLC The 6th Annual PharmaLinx Charity Golf Outing October 2006 We Extend Thanks to These Companies for Their Contributions Corporate Sponsors GOLD CORPORATE SPONSORS Gallagher Belmont, a division of Gallagher Benefit Services Inc. J. Knipper and […]

Midsize Pharma: Moving & Shaking the Industry

January 2, 2008

By Taren Grom, Editor   Unlike their large pharmaceutical counterparts, midsize pharmaceutical companies are usually not constrained by huge overheads or layers of bureaucracy. What these companies do have is a more narrow business focus, which allows them to concentrate on specific areas of drug development. That, in turn, allows them to focus mostly on […]

Table of Contents

January 2, 2008

A.J. Kazimi says public perception is one obstacle midsize companies face. Jill Balderson says patients need more information about diseases. Dr. Dahiyat’s technology could change the face of medicine. October 2006 PharmaVOICE On the Cover Midsize pharma: Moving and shaking the industry Unlike their large pharmaceutical counterparts, midsize companies are usually not constrained by huge […]

Letter from the Editor

January 2, 2008

October is National Breast Cancer Awareness Month. We at PharmaVOICE thought it appropriate, therefore, to focus this month’s therapeutic specialty on this important area of research and treatment. According to the American Cancer Society, breast cancer death rates are going down. The chance of dying from breast cancer is about 1 in 33. This decline […]

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