June 2006

Overemphasis on Salesforce May Shortchange Promotion

January 2, 2008

Larry Iaquinto of Interlink discusses why a well-balanced marketing program that includes advertising, public relations, and nonpersonal sales promotion is critical for getting the sales message to customers. Overemphasis on salesforce may shortchange promotion Larry Iaquinto, President and Chief Operating Officer of Interlink Healthcare Communications, discusses why a well-balanced marketing program that also includes advertising, […]

Meeting the Needs of Patients with Rare Diseases

January 2, 2008

Incentives designed to bring drugs to the market to treat rare diseases have been successful, yielding 280 products, but there are still many patients without adequate treatment. The National Institutes of Health Office of Rare Diseases (ORD) lists more than 6,000 rare diseases affecting an estimated 25 million people in the United States. The goals […]

Celebrating Compliance

January 2, 2008

Celebrating compliance successes 5th Annual Patient Compliance, Adherence, and Persistency Conference AstraZeneca’s Commitment to Compliance Astrazeneca is focused on getting the best from every medicine it makes by exploring all the ways it can be used or improved. This commitment to innovation, which reaches beyond research to creativity throughout the organization, was recognized at CBI’s […]

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies U.S. Subsidiaries Form Daiichi Sankyo New U.S.-based company expected to fuel growth. Sankyo Pharma Inc., Daiichi Pharmaceutical Corp., and Daiichi Medical Research have integrated their U.S. businesses, creating a new pharmaceutical company, Daiichi Sankyo Inc. The new company is the subsidiary of Daiichi Sankyo Co. Ltd., the second largest […]

PharmaTrax

January 2, 2008

Genomics Will Drive Drug Development Once clear, unambiguous pathways and procedures are laid out, genomic applications will blaze a path through the clinic, the physicians’ offices, and eventually into the hands of consumers, says Mike Goodman, General Manager of CHA Advances Reports. Mike Goodman In 2005, the FDA issued guidelines for applications of genomics in […]

Making the Web Patient Friendly

January 2, 2008

As patients and consumers continue to turn to the Internet for health-related information, pharmaceutical marketers are refining their search engine optimization (SEO) strategies to make sure information-hungry consumers are being correctly directed to the right sites. Getting, and Staying, on Top of the Internet Almost 99% of Internet users report employing search engines, according to […]

Talent Pool

January 2, 2008

Pharma POOL Linda DaSilva Kristina Duke Terri Fortenberry Sean Spears David Vaught Cathy Zhang Eisai Hires and Promotes Eisai, Teaneck, N.J., the U.S. pharmaceutical subsidiary of Tokyo-based Eisai Co. Ltd., has made several staff appointments. Linda DaSilva has been promoted to senior director, corporate planning, responsible for establishing and implementing corporate strategies and strategic projects. […]

On the Calendar

January 2, 2008

Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on http://www.pharmavoice.com/events/events.asp. Note: Conference dates and […]

BIO 2006 — Annual Conference

January 2, 2008

BIO 2006 — Annual Conference BIO 2006 — Breaks Attendance Records BIO 2006 conference wrap-up Former U.S. President Bill Clinton, Health and Human Services Secretary Michael O. Leavitt, an ethanol-fueled race car, and the world’s largest indoor cornfield boosted attendance at BIO 2006 to a record 19,479 attendees from 62 countries. The 14th Annual International […]

E-Media

January 2, 2008

GE Healthcare Launches Laboratory Assets System GE Healthcare has introduced Scientific Asset Services, a laboratory asset services offering that can save pharmaceutical and biotechnology companies up to 20% of their total service costs and optimize service operations. Scientific Asset Services provides R&D labs with single-service coverage and advanced tracking technology of assets that are manufactured […]

PharmaOutlet

January 2, 2008

Contributed by Donna Lee Yesner Donna Lee Yesner talks about the Medicaid rebate program. On Feb. 8, 2006, President Bush signed the Deficit Reduction Act (DRA) into law. Title VI imposes changes to the formula for state reimbursement of prescription drugs and changes to the Medicaid rebate program. These changes will have a significant impact […]

Stepping Up to Challenges Across the Board — Theresa Kane Musser

January 2, 2008

Stepping Up to Challenges Across the Board For every idea and opinion, there are contrary points of view; this give and take is what feeds innovation, propels scientific thinking and discovery, and creates rounded, well-adjusted teams and companies. It’s a perspective that Theresa Kane Musser embraces. She is a true advocate for teamwork, diversity of […]

PharmaOutlet

January 2, 2008

FDA Draft Guidance Impact on the E-PRO Industry Contributed by Dr. Richard Piazza As some treatment effects are only known to the subject enrolled in a study, patient-reported outcome (PRO) measures have become a common metric in determining treatment efficacy and safety in clinical trials. Advances in PRO technologies, such as electronic patient diaries (e-diaries) […]

Meet the R&D Leaders

January 2, 2008

By Denise Myshko Executives charged with R&D responsibilities within biotech and pharmaceutical organizations, both large and small, face myriad opportunities and challenges. Drug development is a costly and risky business. The pharmaceutical industry is challenged by many factors related to discovering, researching, and developing new medicines. From translational research to the development of targeted therapies […]

DIA Annual Meeting Showcase

January 2, 2008

DIA Annual Meeting Showcase A review of new products, tools, and services being launched by exhibitors at the 42nd Annual Meeting in Philadelphia, June 18-22. TrialCentralNet 4.0 gives our clients the flexibility to navigate the clinical-study process, communicate real-time study status to colleagues, and make confident, data-driven decisions, says Joan F. Bachenheimer, Founding Principal of […]

Letter from the Editor

January 2, 2008

Throughout the year, PharmaVOICE strives to keep current with the trends and topics that impact our readers’ businesses and roles. We regularly issue e-mail questions soliciting responses for our monthly What’s Your Opinion question and e-surveys that complement various feature articles and Forums. We have found that in addition to these electronic vehicles, one of […]

UpFront

January 2, 2008

Office Visits — The Doctor Is In Docs Want More from Rep Calls Pfizer, Novartis, and GlaxoSmithKline have been identified as three companies whose sales reps are doing the best job of meeting the needs of physicians, but a TNS Healthcare study finds that there is room for improvement across the board. TNS’s survey of […]

What’s on Your Mind — Opinions

January 2, 2008

Politics and Healthcare Politics and healthcare are inextricably intertwined. What happens on the Hill inevitably impacts the medicine cabinet. But not all politics are good politics. We asked our readers to identify the politicians and lobbyists who understand the medical/pharmaceutical industry and cite examples of what they are doing to move the industry forward. Undecided […]

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