May 2006

Star Quality

January 2, 2008

PharmaVOICE is once again honored to pay tribute in the following pages to the Healthcare Businesswomen’s Association (HBA) Rising Stars. The Class of 2006 represents a wide range of disciplines, company types, and levels of accomplishment. These women have one thing in common: they have been identified as valued and true assets to their organizations. […]

E-Media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies McGraw-Hill’s Access Medicine Launches Online Neurology Resource McGraw-Hill Medical Publishing has released Adams and Victor’s Principles of Neurology on its AccessMedicine.com platform. Adams and Victor’s Principles of Neurology is considered by medical professionals worldwide as a leading reference in its field, covering a full spectrum of neurology […]

A Model for Success

January 2, 2008

Alternatives to the integrated pharmaceutical company business model — such as development-only or hybrid models — are taking hold as smaller players contribute to the industry’s value chain. Ansbert Gadicke MPM Capital The development-only business model makes complete sense, but it is extremely difficult to execute. The usual suspects — rising R&D costs, the introduction […]

PharmaOutlet

January 2, 2008

Short-Dated Drugs: Pharma’s Options Contributed by John Matthews The World Health Organization (WHO) has established guidelines for donating drugs to countries in need. The 12 guidelines are listed below, but the one guideline that is the most problematic for pharmaceutical companies is: “After arrival in the recipient country, all donated drugs should have a remaining […]

Talent Pool

January 2, 2008

Pharma POOL Seung Baick James Bruno Advancis Strengthens Sales and Marketing Capability Advancis Pharmaceutical has hired Seung Baick as assistant product director, responsible for planning and executing marketing initiatives for the company’s Keflex antibiotic franchise. Advancis, Germantown, Md., is focused on developing and commercializing novel anti-infective products. Mr. Baick most recently was manager, business development […]

UpFront

January 2, 2008

Biotech pioneer recognized Dr. Zaffaroni Receives 2006 Biotech Heritage Award The Chemical Heritage Foundation (CHF) and Biotechnology Industry Organization (BIO) presented the 8th Annual Biotechnology Heritage Award to Alejandro Zaffaroni, a pioneer of the biotechnology revolution and a legendary entrepreneur with considerable scientific and business skills. The award was presented at the BIO 2006 conference […]

On the Calendar

January 2, 2008

May 10 2006 HBA Woman of the Year Luncheon Hilton New York, New York For more information, contact Healthcare Businesswomen’s Association at 973-575-0606, e-mail events@hbanet.org, or visit hbanet.org. May 10-12 PharmaDiscovery Bethesda North Marriott Hotel & Conference Center, North Bethesda, Md. For more information, contact John Bowes, Reed Elsevier, at 203-840-6221, e-mail john.bowes@elsevier.com, or visit […]

The Role of District Sales Managers in Maximizing Incentive Program Spend

January 2, 2008

Spend Stan Striker, VP, Managing Consultant, of Maritz Incentives discusses why salesforce member retention is a pressing concern for companies; the cost of turnover may be as much as one and a half times an employee’s first year salary. Being on the front line of working with the salesforce, district managers have unique insights on […]

Combination Products: Drugs and Devices

January 2, 2008

The possibilities are endless. Emerging drug-delivery technologies and smarter drug-development strategies are providing a one-two punch for researchers and marketers who envision scientific advancements that could span multiple therapeutic categories. By Denise Myshko In the broadest sense, pharmaceuticals and their delivery systems, such as asthma inhalers, are considered combination products, but Cordis Corp.’s Cypher stent […]

A Journey of a Lifetime — Leslie Williams

January 2, 2008

Leslie Williams, the president and CEO of Ventaira Pharmaceuticals, is driven by a desire to advance the frontiers of medicine. She melds that goal with a passion for life, a dedication to family, and pure, unadulterated hard work. May 2006 PharmaVOICE A Journey of a Lifetime — Leslie Williams Leslie Williams is driven by a […]

PharmaTrax

January 2, 2008

Sales, Marketing, and R&D Trends from Industry Analysts Opportunities and Challenges for Pharma R&D in China China will likely surpass many Western European markets to emerge as the world’s fifth-largest national market for pharmaceuticals by 2010. Biopharma research and development in China are also on the rise. Stimulated by government spending, leading multinational pharmaceutical companies […]

What’s New

January 2, 2008

Ventiv Health Changes Name to Reflect Broader Capabilities Rebranding initiative integrates inChord nomenclature to more clearly communicate services. Ventiv Health Inc. has changed its corporate brand name to inVentiv Health as part of a rebranding initiative that began when Ventiv acquired inChord Communications in October 2005. “We have expanded and grown dramatically beyond the company […]

Creative Marketing: New Challenges, New Attitudes, New Tools

January 2, 2008

To meet the challenges presented by a number of converging factors that are impacting the status quo, marketers are turning to a vast array of tools. Experts view specialized direct-to-patient communications as the wave of pharma marketing’s future. Programs that include focused messages to targeted groups are expected to receive increased funding in 2006 and […]

What’s on Your Mind — Opinions

January 2, 2008

Alternatives to the integrated pharmaceutical company business model are taking hold as smaller players contribute to the industry’s value chain. Some of these newer players are focusing on specific areas, such as development, while others are creating hybrid models. We asked PharmaVOICE readers whether the era of the do-all-things pharmaceutical company is coming to an […]

Avoiding Undue Influence

January 2, 2008

Thought leaders — scientific and clinical experts — play a pivotal role in helping pharma companies identify key topics of interest to physicians. Depending on their role, these KOLs provide launch and sales support or play a critical role in continuing medical education. They provide solid, evidenced-based education that translates science into practical application and […]

Letter from the Editor

January 2, 2008

In this day and age when individuals are granted almost instant cult status based on subjective, if not dubious, talent, the “star” label can sometimes lose its luster. And while we live in a cynical world, where the next American Idol is about to be crowned by millions of Americans, it’s nice to be reminded […]

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