March 2006

Shifting the Pediatrics Paradigm

January 2, 2008

By Autumn Konopka The FDA’s push for pediatric studies since the late 1990s has nearly doubled the pediatrics market, which is expected to keep growing in the coming years. Nevertheless, children remain “therapeutic orphans,” and some experts believe that the pediatrics market may never be able to sustain itself without governmental incentives. Dr. Cameron Durrant […]

On the Calendar

January 2, 2008

Mach 2006 On the Calendar March 20-21 2nd Annual Pharmaceutical Accounting and Reporting Congress Crowne Plaza Hotel, Philadelphia For more information, contact Jon Stock, Center for Business Intelligence, at 800-817-8601, e-mail j.stock@cbinet.com, or visit cbinet.com. March 20-21 10th International Inflammation & Immune Diseases Drug Discovery & Development World Summit Hyatt Regency New Brunswick, New Brunswick, […]

Managing Marketing Under Medicare Part D

January 2, 2008

Medicare Part D presents many opportunities, as well as challenges, for pharmaceutical marketers. As the industry adapts its marketing strategies for this evolving arena, transparency is a top priority. Brand teams also need to remain flexible and stay on top of emerging information and trends to best position their products. Compliance Concerns With the increase […]

PharmaOutlet

January 2, 2008

The Perfect Job Is There For The Asking Contributed by Shellie Caplan This is such an exciting time in the industry, especially for people in marketing. With some personal insight, and recognition of the opportunities that exist within the healthcare field, the perfect job can be obtained. Traditional career paths have gone through a metamorphosis, […]

UpFront

January 2, 2008

the winner is … HBA 2006 Woman of the Year Susan Desmond-Hellmann, M.D., President of Product Development at Genentech, has been named the 2006 Woman of the Year by the Healthcare Businesswomen’s Association (HBA). Dr. Desmond-Hellmann is credited with possessing extraordinary leadership, unwavering E-Marketing The Top Physician and Consumer E-Health Marketing Trends of 2006 1. […]

PharmaTrax

January 2, 2008

Regulatory Deficiency is High Among Non-U.S. Clinical Investigators In a sharp reversal of previous trends, good clinical practice (GCP) deficiency rates for non-U.S.-based clinical investigators have surged past the corresponding rates for U.S.-based investigators. This is the finding of The Global GCP Compliance Report 2006: U.S., E.U., and Japan, published by Barnett Educational Services, a […]

The Value of Journal Advertising

January 2, 2008

By Autumn Konopka Advertising in medical journals, while underused in the past according to most experts, does provide value to pharmaceutical marketers. Experts say recent industry trends are likely to encourage pharma companies to focus more of their efforts on journal advertising in the future. Pe for their advertising. Robert Osborn Jr. President rofessional medical […]

Prescription for Success in Globalization

January 2, 2008

Prescription for Success in Globalization VIEW on a common global language Sig Shirodkar, Principal, and Mark Mozeson, Principal and life sciences Practice Leader, both of Archstone Consulting, discuss why designing a set of corporate attributes and standards of behavior is the key to global success. As pharmaceutical organizations trend Pharmaceutical organizations, much like firms in […]

What’s New

January 2, 2008

New Prescription Drug Information Format to Improve Patient Safety The FDA is seeking to reduce the complexity of information on prescription drug labels, making them more useful for physicians and patients. The U.S. Food and Drug Administration (FDA) has unveiled a major revision to the format of prescription drug information, commonly called the package insert […]

A World Vision — Prof. Paul Herrling

January 2, 2008

By Kim Ribbink Paul Herrling, head of corporate research at Novartis, appreciates the multidimensionality of life, whether he is conducting experiments in the lab or overseeing corporate decisions. He extends this view to medicine while creating an environment that strives for collaboration and diversity Paul Herrling, Ph.D., appreciates the intricacy and multidimensionality of life, whether […]

For Art’s Sake

January 2, 2008

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies that think out of the box […]

Letter from the Editor

January 2, 2008

Anybody who has a parent or parents who are in the senior bracket are familiar with the complexities of Medicare Part D. Even those of us in the industry are stumped by the different nuances of this new plan. With enrollment in full swing, Medicare Part D is having a significant impact on the industry. […]

E-Media

January 2, 2008

Elsevier MDL Introduces Electronic Lab Notebook Elsevier MDL has launched MDL Notebook, the initial release of its major electronic lab notebook (ELN) initiative. MDL Notebook brings systematic efficiency to fundamental research activity by streamlining workflows, improving productivity, and integrating information throughout R&D organizations, says Trevor Heritage, Senior VP of the Workflow Business Group at Elsevier […]

Talent Pool

January 2, 2008

Pharma POOL Robert H. Armstrong Dr. Steven Caffe Baxter Names VPs Baxter International, a healthcare company in Deerfield, Ill., has appointed Robert H. Armstrong to the newly created position of VP, research and development, medical devices and adjacent disposables. He is responsible for developing a new R&D Device Center of Excellence. Before joining Baxter, Mr. […]

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